A modern online presence | episode 121 min read
This week we leave Florida behind us and make a short trip through the US to Chicago where we speak to Jorge Sanchez, President, Midwest Chapter ASTA.
[youtube width=”599″ height=”361″]http://www.youtube.com/watch?v=aGp3q6oedME[/youtube]
Jorge doesn’t doubt when saying that it’s “Paramount” to have a modern online presence. He explains that nowadays everything gets conducted online and says that if you don’t have a presence online you’re not competitive, although service and those who handle the service are as important as what you promote online. But it’s important to keep in mind that you do need to be competitive online to maintain your competitive stature.
Like so many industry players Jorge is worried about the current state of the international economy and predict that the challenge this year for him and his team is to remain competitive with their rates that they can promote online and keep their clients informed by keeping their website updated.
He adds that it’s vital to have a good product that you can display and promote online.