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      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Article cover image with title, "Guests don't want your random offers" and headshot of Melissa Rodrigues, author and content manager at GuestCentric.

      Guests don’t Want your Random Offers

    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

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  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

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    • GuestCentric and Vila Foz

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  • Hotel Research
  • Request a demo
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Article cover image with title, "Guests don't want your random offers" and headshot of Melissa Rodrigues, author and content manager at GuestCentric.

      Guests don’t Want your Random Offers

    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo

Alexandra Duque

Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team
Alexandra Duque

Instagram Drives Demand. Now it’s time to Drive Direct Bookings

April 10, 2026 Articles Blog Tips 0 Comments 5 min

Most hotels today are not struggling to be seen on Instagram. They are posting consistently, investing in visual content, and maintaining...

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  • Guests don’t Want your Random Offers May 19, 2026
  • Instagram Drives Demand. Now it’s time to Drive Direct Bookings April 10, 2026
  • Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio March 17, 2026

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