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      Does your Hotel Website need a HyperCommerce Upgrade?

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      Make your Hotel Website an eCommerce Powerhouse

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      3 Ways to Reward Guests for Booking Direct

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      Boost Direct Bookings with HyperCommerce’25

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      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

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      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

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      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

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      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
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GuestCentric
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo

Filipe Machaz

Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.
Filipe Machaz

10 Ways Hotels can Increase Direct Bookings in 2026

January 28, 2026 Articles Blog Tips 0 Comments 4 min

Today’s travellers expect to move fluidly between inspiration, research, and booking. They might discover a hotel on social media, validate it...

Direct Bookings, EEAT, and AI
Filipe Machaz

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

August 19, 2025 Articles Blog Tips 0 Comments 5 min

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this...

How hotels can digitally optimize the guest experience cover image, featuring a woman looking at a TV screen.
Filipe Machaz

How Hotels can win at eCommerce & Drive Direct Bookings

June 5, 2025 Articles Blog Tips 0 Comments 5 min

Independent hotels have a competitive edge in their DNA - offering rare, remarkable experiences that guests want to talk about, post...

Text image that reads: "10 Ways Hotels can Increase Direct Bookings"
Filipe Machaz

10 Ways Hotels can increase Direct Bookings

April 10, 2025 Articles Blog Tips 0 Comments 4 min

The way hotels sell their rooms has come a long way. From basic reservation systems to sophisticated guest preference tracking, to...

Mobile Booking
Filipe Machaz

How Mobile-Booking gives Hotels a Competitive Edge

March 19, 2025 Articles Blog Tips 0 Comments 4 min

The way travelers book hotels is changing, and mobile is leading the way. More than ever, guests are turning to their...

Latest News

  • Instagram Drives Demand. Now it’s time to Drive Direct Bookings April 10, 2026
  • Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio March 17, 2026
  • Your Hotel’s New Front Door: What the new MCP Means for Hospitality March 6, 2026

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