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      GuestCentric Data Reveals that Portugal’s Secondary Destinations Took Center Stage in 2024

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GuestCentric
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

    • Headshot of GuestCentric CEO, Pedro Colaco - Author of the article, "10 Hotel Tech Predictions for 2026".

      10 Hotel Tech Predictions for 2026

    • Storytelling for independent hotels

      The Secret to a Hotel Story that Sells

    • Headshot of Fátima Frade (Quinta Splendida) and André Barreto (Quintinha São João) talking about increasing direct bookings

      How Boutique Hotels in Madeira are Growing Direct Bookings

    • Direct Bookings, EEAT, and AI

      How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

    • GuestCentric data announces growth of secondary Portuguese destinations in 2024

      GuestCentric Data Reveals that Portugal’s Secondary Destinations Took Center Stage in 2024

  • Hotel Research
  • Request a demo
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

    • Headshot of GuestCentric CEO, Pedro Colaco - Author of the article, "10 Hotel Tech Predictions for 2026".

      10 Hotel Tech Predictions for 2026

    • Storytelling for independent hotels

      The Secret to a Hotel Story that Sells

    • Headshot of Fátima Frade (Quinta Splendida) and André Barreto (Quintinha São João) talking about increasing direct bookings

      How Boutique Hotels in Madeira are Growing Direct Bookings

    • Direct Bookings, EEAT, and AI

      How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

    • GuestCentric data announces growth of secondary Portuguese destinations in 2024

      GuestCentric Data Reveals that Portugal’s Secondary Destinations Took Center Stage in 2024

  • Hotel Research
  • Request a demo

Filipe Machaz

Direct Bookings, EEAT, and AI
Filipe Machaz

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

August 19, 2025 Articles Blog Tips 0 Comments 5 min

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this...

How hotels can digitally optimize the guest experience cover image, featuring a woman looking at a TV screen.
Filipe Machaz

How Hotels can win at eCommerce & Drive Direct Bookings

June 5, 2025 Articles Blog Tips 0 Comments 5 min

Independent hotels have a competitive edge in their DNA - offering rare, remarkable experiences that guests want to talk about, post...

Text image that reads: "10 Ways Hotels can Increase Direct Bookings"
Filipe Machaz

10 Ways Hotels can increase Direct Bookings

April 10, 2025 Articles Blog Tips 0 Comments 4 min

The way hotels sell their rooms has come a long way. From basic reservation systems to sophisticated guest preference tracking, to...

Mobile Booking
Filipe Machaz

How Mobile-Booking gives Hotels a Competitive Edge

March 19, 2025 Articles Blog Tips 0 Comments 4 min

The way travelers book hotels is changing, and mobile is leading the way. More than ever, guests are turning to their...

Latest News

  • How STAY Hotels & GuestCentric brought Design and Conversion Together November 13, 2025
  • The Secret to Scaling Denmark’s Independent Hotels November 13, 2025
  • 10 Hotel Tech Predictions for 2026 November 6, 2025

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