Guests don’t Want your Random Offers
A family booking a five-night summer stay will not evaluate offers the same way as a solo business traveller arriving late...
The Secret to a Hotel Story that Sells
What made investors bet $900 million on Elizabeth Holmes’ Theranos, despite no proof of concept? How did Apple sell more iPods...
How Boutique Hotels in Madeira are Growing Direct Bookings
Given its remote geographical location, Madeira’s independent hotels have historically worked closely with tour operators and OTAs to attract guests and...
How to Turn Last-Minute Demand into Direct Bookings
As a self-confessed whimsical traveler, I tend to save “the best” of the planning process for last—the hotel booking. I usually...
How to Personalize the First-Time Guest Experience
Personalization has attracted a lot of hype in recent years. So much so that it has almost lost its meaning across...
GuestCentric supports Dare Lisbon Hotels in launch of new Property, Dare Lisbon River
Dare Lisbon Hotels, a collection of two elegant properties redefining hospitality in Lisbon, has partnered with GuestCentric to launch and strengthen...
Hotel Trends for 2025: Insights from Industry Experts
For GuestCentric's Latest in Travel podcast series in 2024, I had the privilege to engage with various experts across the travel,...
Booking: The Gatekeeper that won’t let go & What Hotels can do about it!
In May 2024, the European Union designated Booking.com as a gatekeeper under the Digital Markets Act (DMA), a move intended to...
Why a Hotel Commercial Strategy is Non-Negotiable
Although hotel departments have historically operated in silos, the way consumers interact with hotels nowadays highlights the increased need for consolidation...
Why Hotels should Maintain their Brand Independence
An independent hotel starts with a unique vision and concept. Unlike standardized chains, independent properties and collections have the opportunity to...
Personalization vs Privacy – What do Hotel Guests Prefer?
Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find...
Should Hotels consider Betting on Twitter?
It’s been a whirlwind of mass layoffs, revenue losses, investigations, provocative tweets, and app developments since Elon Musk announced his impending...
Travel Disruptions in 2022 – What can Hotels learn?
Following just over two and a half years of restricted travel, consumer demand has resumed with a vengeance in summer 2022....
Why Guestcentric & GHOTW embraced Hybrid Working
The unprecedented events of the Covid-19 crisis forced tech businesses worldwide to go fully remote. But even as the world returns...
When will Business Travel Recover?
Nearly two years since the world plunged into lockdown, travel and hotel bookings continue to show strong recovery, exceeding the record-breaking...
