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      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

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      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

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      The Secret to Scaling Denmark’s Independent Hotels

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      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

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      How one Hotel Grew Net Revenue by nearly 40%

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      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

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      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

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      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

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GuestCentric
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo

Sergio Serra

Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality
Sergio Serra

Your Hotel’s New Front Door: What the new MCP Means for Hospitality

March 6, 2026 Articles Blog 0 Comments 6 min

In 1873 there were no phones. Hotels took reservations by mail. A guest would write a letter, the hotel would write...

ChatGPT: How Conversational Bots will be the new OTAs
Sergio Serra

ChatGPT: How Conversational Bots will be the New OTAs

February 9, 2023 Articles Blog Tips 0 Comments 3 min

In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way....

Personalized prices
Sergio Serra

Personalized Prices – the next step in Hotels’ Online Presence?

July 28, 2022 Articles Blog 0 Comments 5 min

Today, hotels are so ubiquitous that we rarely think deeply about them or their origins. But their history goes all the...

GuestCentric Mobile Booking Conversion Cover Image - 2 Mobile phone screens displaying rates & availability calendar.
Sergio Serra

How we Increased Mobile Conversion 33% in a Pandemic Year.

February 2, 2021 Articles Blog 0 Comments 5 min

2020 is a year that most hotels don’t want to remember, with many closing their doors in both the first and...

Latest News

  • Instagram Drives Demand. Now it’s time to Drive Direct Bookings April 10, 2026
  • Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio March 17, 2026
  • Your Hotel’s New Front Door: What the new MCP Means for Hospitality March 6, 2026

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