Boost Direct Bookings with HyperCommerce’25
Reading Time: 3 minutesDid you know that many GuestCentric Hotels now generate over 50% Direct Revenue?
To accelerate this growth, GuestCentric has launched its 2025 version of HyperCommerce – a mobile-first booking engine designed for independent hotels to stand out in a world full of options and seamlessly generate direct bookings from everywhere! If you’ve watched the video and are curious to learn more, tap the button below!
But we don’t stop there. To ensure you maximize all the latest functionalities, here’s 10 ways to grow your hotel’s direct bookings with GuestCentric’s HyperCommerce’25:
1. Optimize for Mobile
Reality: 53% of mobile visitors bounce if a page takes over 3 seconds to load. (Google)
Action: GuestCentric websites are built mobile-first, with lightning-fast load times, intuitive navigation, and a mobile-optimized booking engine. Say goodbye to abandoned sessions and hello to more mobile revenue. Furthermore, to help you compete with OTAs, your hotel can also maximize our Mobile-Exclusive Campaigns!
2. Make Payments Seamless
Reality: 63% of travelers are influenced by flexible payment options. (Worldpay Global Payments Report)
Action: GuestCentric’s booking engine integrates with modern payment gateways supporting digital wallets, Buy Now Pay Later, and secure one-click payments—removing friction and increasing conversions.
3. Tap into New Booking Channels
Reality: 45% of travelers discover brands on social platforms. (Skyscanner)
Action: GuestCentric’s booking engine helps hotels activate new booking pathways, from social media to video commerce—driving traffic from discovery to conversion.
4. Reduce booking hesitancy and boost direct conversions
Reality: 70% of guests won’t book without flexibility. (Booking)
Action: With tools like RezLock, your hotel can allow guests to secure their preferred rate for a nominal fee, thus reducing booking hesitancy and giving your hotel an extra source of ancillary revenue.
5. Ensure Speed & Efficiency During Booking
Reality: A 1-second delay = 7% drop in bookings. (Visual Website Optimizer)
Action: GuestCentric’s streamlined booking engine eliminates unnecessary steps. Pre-filled forms, guest profiles, and a simplified 3-step booking flow reduce friction and boost your conversion rate.
6. Promote Experience-Led Booking Options
Reality: 65% of guests prefer to customize their trip. (Expedia)
Action: GuestCentric’s Magnetic Rate Plans let you go beyond room-only. Offer curated experiences, add-ons, and extras—all bookable in one smooth flow. Whether it’s a romantic getaway, family adventure, or foodie weekend, make it easy to build the perfect stay.
7. Keep your Guests coming back for more
Reality: Email marketing generates 20% higher repeat booking rates (Revinate)
Action: GuestCentric’s Email Rewards feature makes it easy for your hotel to collect guest email addresses by offering a small reward in return. Once you have their email, you can send them special offers and direct incentives to keep them coming back—and even get them to refer friends. It’s a simple way to grow your guest list and drive more direct bookings.
8. Publish targeted offers and direct booking incentives
Reality: 72% of travelers are more likely to book directly with a hotel when offered a personalized incentive or discount. (Google)
Action: With GuestCentric’s Campaign Codes, your hotel should highlight limited-time offers, special packages, or exclusive direct deals just one click away from booking. Incentives for groups, weddings, or events can also boost direct bookings.
9. Turn inspiration into direct bookings
Reality: 70% of travelers say the availability of real-time pricing and inventory influences their booking decisions. (SiteMinder)
Action: With GuestCentric’s DateSelect Pro and Availability Scroller, guests can instantly view current prices and availability across your hotel website—whether on room, package, or offer pages. This seamless integration lets users choose their dates directly and jump straight to a pre-filled booking engine, reducing friction and boosting direct conversions.
10. Provide Rooms or Package-Centric Options
Reality: Travelers are 57% more likely to book a package than a standalone hotel when planning a trip. (Expedia)
Action: GuestCentric’s booking engine gives hotels the flexibility to focus on either rooms or packages to match guest preferences and boost direct bookings. A room-centric approach highlights individual room types with rich visuals and amenities to drive RevPAR, while a package-centric approach bundles rooms with experiences like spa treatments, dining, or local activities. Guests can even book experiences first and add a room later—making the booking journey more personalized, convenient, and conversion-friendly.
Feeling inspired? Get in touch to maximize the latest functionalities!
