Instagram Drives Demand. Now it’s time to Drive Direct Bookings
Most hotels today are not struggling to be seen on Instagram. They are posting consistently, investing in visual content, and maintaining...
Articles
Opinion articles
Your Hotel’s New Front Door: What the new MCP Means for Hospitality
In 1873 there were no phones. Hotels took reservations by mail. A guest would write a letter, the hotel would write...
How to Stop Guests from Running back to OTAs
Most independent hotels do not suffer from a visibility problem. They suffer from a conversion problem. Marketing teams invest in paid...
10 Ways Hotels can Increase Direct Bookings in 2026
Today’s travellers expect to move fluidly between inspiration, research, and booking. They might discover a hotel on social media, validate it...
The Secret to Scaling Denmark’s Independent Hotels
Denmark’s hotel market is growing, with revenue set to hit US$2.42 billion (DKK 15.39 billion) by 2030 and online bookings making...
10 Hotel Tech Predictions for 2026
The hospitality industry doesn’t need more buzzwords or metaverse-ready ideas. What matters is creating online experiences that put guests first and...
The Secret to a Hotel Story that Sells
What made investors bet $900 million on Elizabeth Holmes’ Theranos, despite no proof of concept? How did Apple sell more iPods...
How Boutique Hotels in Madeira are Growing Direct Bookings
Given its remote geographical location, Madeira’s independent hotels have historically worked closely with tour operators and OTAs to attract guests and...
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this...
From Hospitality to Monetization: The Identity Crisis of the Big Brands
There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It...
Why it’s Time for Boutique Hotels to Flip the Tech Stack
Independent hoteliers are bombarded daily with technology vendors pitching miracle solutions. Everywhere you turn, there’s another acronym, another platform, another promise...
Be the Danish Hotel Guests Choose, Every Time!
The Danish hospitality sector is growing and local boutique hotels have a real opportunity to boost performance and profit from this...
How Hotels can win at eCommerce & Drive Direct Bookings
Independent hotels have a competitive edge in their DNA - offering rare, remarkable experiences that guests want to talk about, post...
How Hotels in Denmark’s Hidden Gems can win more Direct Bookings
https://youtu.be/Z9Z3yBakKQU?si=pwTZx7oboHe5KJ88 While Copenhagen is often the center of attention in global tourism, Denmark’s charm extends far beyond its capital. We spoke...
How to Turn Last-Minute Demand into Direct Bookings
As a self-confessed whimsical traveler, I tend to save “the best” of the planning process for last—the hotel booking. I usually...
