5 innovative tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? ...
Articles
Opinion articles
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. This stems from the...
Hotel Messenger: 6 innovative ways to improve your hotel business performance
In the past few years most hoteliers have been taking advantage of online marketing tools as a way to increase their...
GuestCentric joins the GDS race having acquired the well-established GW chain code
GuestCentric, the leading provider of cloud-based, digital marketing hotel software, has acquired the GW chain code and now offers a new...
Six changes in hotel mobile design for huge mobile screens
Mobile devices have significantly grown in importance in the travel industry. From planning a trip to actually booking hotels and flights,...
Google’s new free Virtual Tours will boost your hotel digital marketing
The vast majority of hoteliers agrees that even though daily duties comprise a diversity of tasks, your ultimate goal is to...
10 simple measures to increase your direct website traffic
Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the...
5 reasons why you need hotel mobile website. (and not a vanity mobile app)
Marketing and selling hotel rooms online is changing. Travellers are constantly looking for an edge, something that reflects digital innovation from...
The new digital marketing: brought to you by Graph Search
There’s a saying in real estate that goes: “location, location, location”. The turn of phrase aims to point to the great...
On the demise of SEO: is Google removing keywords to push paid traffic?
Encrypted search on the rise In 2011, when encrypted search was made default for logged in users there was...
Booking.com: Your worst best friend?
In a time not so far away… In recent years, mostly in Europe tour operators would book entire hotels to fill...
Is the Social Concierge the answer to hotel social marketing?
What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice...
Customizing hotel booking engines
At GuestCentric, our customer base is growing increasingly sophisticated. As a consequence, so do the demands on our booking engine. This...
Hotel SEO: menace or opportunity?
Independent hotels are paranoid about visibility. The hospitality industry is extremely competitive: as within any market with oversupply, capturing market share...
Five tips for engaging guests on twitter
Why hoteliers should treat Facebook and Twitter differently eMarketer estimates that Facebook growth will come to a screeching halt at...
