Hotel Bookings – What is the Guest’s Decision-Making Process?
In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making...
Articles
Opinion articles
Hotel Technology – 6 Steps to Upskill the Workforce
As the appetite for travel increases, yet continues to be challenged by rapidly-changing market conditions, consumers are more demanding than ever....
Hotel Website Design – What does it say about your Business?
Your hotel website design tells guests how much you care about them and their experiences. Branding and images are the cornerstones...
Google Hotel Free Booking Links – OTA Freedom or Competition?
Google Hotel Free Booking Links - the biggest news for the industry by the search engine giant this year (so far)....
Hotel Marketing – What separates Winners from Losers?
In an economic recession, many Hoteliers may be hesitant to risk jeopardizing their revenue post-crisis by investing in marketing campaigns. If...
Travel Demand is Back – Is Tourism Ready?
When travel will recover is no longer a question of consumer demand, but when restrictions will be lifted. In the US,...
Video – 10 Hotel Trends to Watch in 2021
https://youtu.be/IQQ8wQJus68 Following the unprecedented events of 2020, Hoteliers are bracing for the long road to recovery in 2021. With our Hotelier PULSE...
Will Hotels Welcome Global Travelers in 2021?
It’s been just over a year since Covid-19 became a global pandemic in April 2021. Hotels are finally starting to see...
Hotel ADR – To Decrease or not to Decrease?
As the economic fallout of 2020 lingers over the industry, our ongoing industry research consistently reveals that the majority of Hoteliers...
Will Hotel Direct Bookings Kill OTAs for Good?
Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the supremacy of the...
Social Media for Hotels – Is it Worth it?
We all know the social media hype and have read plenty of articles of how important it is. And the truth...
Domestic Travel is King for Hotels – 7 Ways to Conquer It
Since the earliest days of the Covid-19 pandemic, our Hotelier PULSE research reveals that the majority of Hoteliers expect domestic travel...
How we Increased Mobile Conversion 33% in a Pandemic Year.
2020 is a year that most hotels don’t want to remember, with many closing their doors in both the first and...
10 Hotel Trends to Watch in 2021
Following the unprecedented events of 2020, Hoteliers are bracing for the long road to recovery in 2021. With our latest Hotelier...
How Hotels are using Gift Vouchers to Generate Revenue Right Now
International travel has all but come to a complete halt across many locations worldwide, as local governments reintroduce restrictions in an...
