The new digital marketing: brought to you by Graph Search
There’s a saying in real estate that goes: “location, location, location”. The turn of phrase aims to point to the great...
Articles
Opinion articles
On the demise of SEO: is Google removing keywords to push paid traffic?
Encrypted search on the rise In 2011, when encrypted search was made default for logged in users there was...
Booking.com: Your worst best friend?
In a time not so far away… In recent years, mostly in Europe tour operators would book entire hotels to fill...
Is the Social Concierge the answer to hotel social marketing?
What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice...
Customizing hotel booking engines
At GuestCentric, our customer base is growing increasingly sophisticated. As a consequence, so do the demands on our booking engine. This...
Hotel SEO: menace or opportunity?
Independent hotels are paranoid about visibility. The hospitality industry is extremely competitive: as within any market with oversupply, capturing market share...
Five tips for engaging guests on twitter
Why hoteliers should treat Facebook and Twitter differently eMarketer estimates that Facebook growth will come to a screeching halt at...
Five tips for a strong hotel mobile website
The importance of hotel mobile website design Every day new records are broken in terms of mobile usage in travel....
5 tips for a strong hotel facebook page
The importance of hotel facebook page design While your hotel's website is your best sales representative, your hotel's facebook page...
5 reasons to invest in mobile websites
Why invest in a mobile hotel website? We wrote a guest post for tnooz exploring this topic from an industry...
Tips on Good Offers to generate Bookings on an Independent Website
By: Pedro Colaco, CEO, GuestCentric Systems “Reprinted with permission by www.hotelexecutive.com” Many independent hotel managers are unhappy with the amount of...
How to achieve e-commerce success?
More and more independent properties are looking into adopting the best technologies in the market to improve their e-commerce. Here are...
What your website design tells about your hotel
Nowadays the web has become a powerful search engine tool for travelers. In order to have a successful online business, hotels...
Welcome Back to the Web
A very interesting interview that came out on Hotel Interactive Here is the full article from Beth Kormanik: Welcome Back to...
The fear of online booking
Earlier this year I went on ski holidays to a picturesque town called St. Foy. I stayed at a beautiful independent...
