The science behind memmo’s direct bookings
From lab to reality - the path to direct bookings Get to know the formula behind the outstanding rise of Memmo...
Articles
Opinion articles
Hoteliers vs Muggles
The hospitality jargon on your website might be penalizing your direct reservations F&B, check-in, check-out, concierge, ETA, book direct, rate, overbooking.....
Hotel influencer marketing – is it worth the investment?
Hotels’ marketing strategies have always depended on word-of-mouth throughout their history. Today’s word-of-mouth works mainly through OTA Reviews (Booking /Expedia), Reviews websites...
Shame on you, unruly OTAs!
Once upon a time: rate parity, trust, and best rate guarantee There was a time when transparency and trust were undoubtedly...
PSD2 – what you need to know
Due to the accelerated growth of electronic payments and the increase of online card fraud, the European Commission released the Payment...
Should you rush the translation of your website to Mandarin?
Bai Du vs Google We can all agree that China is a HUGE market. Its internet users top the combined population...
Hoteliers Are Getting Savvier at Driving Their Own Reservations
We recently caught up with James Bishop from SiteMinder, a GuestCentric partner for channel management, and we revisited the topic of...
Why you should bet on the dark horse – expanding your reach with the GDS
Although it has long been said that the GDS systems are out-dated, with limited capabilities and benefits, the facts suggest otherwise. ...
Marketing automation – large-scale personalised customer service
How can marketing automation transform marketing teams and their outreach? GuestCentric's VP of North America, Filipe Machaz, shares his insights in...
Introduction to SEO: webinar takeaways
SEO is fundamental to increase both the quantity and the quality of your website’s traffic, meaning potential buyers. It can also...
Low traffic on your hotel’s website? Referrals are your friends!
Many hotels struggle to get traffic to their websites - whether it has just been launched, during a lower season or...
First things first: hold off on the PPC campaigns!
Pay-per-click advertising, commonly referred to as PPC, is considered by some to be the most effective way to generate more bookings...
Quality Score & OTAs Visibility: Webinar Takeaways
There’s no denying that OTAs can provide great visibility to your hotel, making them a necessary tool to increase exposure and...
Direct Booking: Is it all it’s cracked up to be?
"The number of tourists continues to break records every year and many hotels are just taking the increased revenue for granted”,...
Get the Best Translation through Website Localization: Webinar Takeaways
English became the “official” language for business; however, only 25% of internet users have English as their first language. In a...
