The Hotelier's Action Plan for a Post-Lockdown World
In just a short number of weeks since the beginning of March 2020, the worldwide travel industry rapidly plunged deep into...
Articles
Opinion articles
How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Picture this scenario. You are at the theater and the curtain has just closed on the production. One person starts to...
Digital Marketing vs Digital Sales – Why Your Hotel Needs Both
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the...
Why Incentives Increase Your Hotel’s Direct Bookings
According to a recent study by Fuel and Flip.to, your hotel’s website is the most influential factor behind whether or not...
Google – Your Hotel's New Worst Best Friend?
Over the past 10 years, the likes of Expedia and Booking.com (the so-called OTAs) have become some of the most significant...
7 Hotel Trends to Watch in 2020
2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact,...
GuestCentric Roundup of 2019
From Google´s increasing dominance over the online travel market, to the resignation of Expedia's CEO, and the launch of Marriott International’s...
5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not...
How to Reduce Booking Abandonment in 2 Simple Steps
The global online travel booking abandonment rate has peaked at over 90%. Hoteliers must do more to optimize their booking process...
5 powerful ideas to create a click worthy pre-stay e-mail
The key moment to prepare your in-house service Every time a digital marketing strategy is up for discussion, we realize that...
The science behind memmo’s direct bookings
From lab to reality - the path to direct bookings Get to know the formula behind the outstanding rise of Memmo...
Hoteliers vs Muggles
The hospitality jargon on your website might be penalizing your direct reservations F&B, check-in, check-out, concierge, ETA, book direct, rate, overbooking.....
Hotel influencer marketing – is it worth the investment?
Hotels’ marketing strategies have always depended on word-of-mouth throughout their history. Today’s word-of-mouth works mainly through OTA Reviews (Booking /Expedia), Reviews websites...
Shame on you, unruly OTAs!
Once upon a time: rate parity, trust, and best rate guarantee There was a time when transparency and trust were undoubtedly...
PSD2 – what you need to know
Due to the accelerated growth of electronic payments and the increase of online card fraud, the European Commission released the Payment...
