5 powerful ideas to create a click worthy pre-stay e-mail
The key moment to prepare your in-house service Every time a digital marketing strategy is up for discussion, we realize that...
Opinion articles
The key moment to prepare your in-house service Every time a digital marketing strategy is up for discussion, we realize that...
From lab to reality - the path to direct bookings Get to know the formula behind the outstanding rise of Memmo...
The hospitality jargon on your website might be penalizing your direct reservations F&B, check-in, check-out, concierge, ETA, book direct, rate, overbooking.....
Hotels’ marketing strategies have always depended on word-of-mouth throughout their history. Today’s word-of-mouth works mainly through OTA Reviews (Booking /Expedia), Reviews websites...
Once upon a time: rate parity, trust, and best rate guarantee There was a time when transparency and trust were undoubtedly...
Due to the accelerated growth of electronic payments and the increase of online card fraud, the European Commission released the Payment...
Bai Du vs Google We can all agree that China is a HUGE market. Its internet users top the combined population...
We recently caught up with James Bishop from SiteMinder, a GuestCentric partner for channel management, and we revisited the topic of...
Although it has long been said that the GDS systems are out-dated, with limited capabilities and benefits, the facts suggest otherwise. ...
How can marketing automation transform marketing teams and their outreach? GuestCentric's VP of North America, Filipe Machaz, shares his insights in...
SEO is fundamental to increase both the quantity and the quality of your website’s traffic, meaning potential buyers. It can also...
Many hotels struggle to get traffic to their websites - whether it has just been launched, during a lower season or...
Pay-per-click advertising, commonly referred to as PPC, is considered by some to be the most effective way to generate more bookings...
There’s no denying that OTAs can provide great visibility to your hotel, making them a necessary tool to increase exposure and...
"The number of tourists continues to break records every year and many hotels are just taking the increased revenue for granted”,...