7 tips to differentiate your hotel online
2013 is looking like yet another exciting year for the travel industry. Expedia and Priceline have been pushing to place themselves...
Tips
Multi-device websites: How can hoteliers have it all?
[caption id="attachment_22234" align="aligncenter" width="600"] Modification of Jeriff Cheng’s “Innocent Cute Lovely Cat Wallpaper (338)”[/caption] Imagine for a second that someone is...
Book a Spa or Restaurant on your hotel mobile website
Studies show that mobile traffic on hotel websites is exploding and can represent already close to 25% of total traffic. Hence,...
Monitor affiliate revenue with your hotel booking engine
Your hotel booking engine should be your best salesperson. Hence, you should spread your booking engine to as many partner websites...
Is the Social Concierge the answer to hotel social marketing?
What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice...
Hotel Facebook App and Facebook Timeline
The need for a hotel Facebook app: hotel fans don't equal Facebook "likes" Back in the fall of 2009, "getting fans"...
Selling add-ons with your hotel booking engine
A recent study concluded that it is 70% easier to get an additional 3% in sales from an existing customer than...
Revenue management: pricing per occupancy
A useful revenue management practice is called in hotel lingo "pricing per occupancy". Pricing per occupancy is a revenue management technique...
Customizing hotel booking engines
At GuestCentric, our customer base is growing increasingly sophisticated. As a consequence, so do the demands on our booking engine. This...
Hotel SEO: menace or opportunity?
Independent hotels are paranoid about visibility. The hospitality industry is extremely competitive: as within any market with oversupply, capturing market share...
Top 5 predictions for 2012
The end of the year is the perfect time to look back and plan the year ahead. Technology for the hospitality...
Building in-destination differentiation via keywords
Building in-destination differentiation with smart hotel digital marketing Hotel distribution changes every 10 years. In the 1980s it was the GDS,...
Starwood on hotel mobile websites and mobile booking
Stephen Gates from Starwood Hotels on what mobile customers want from hotels and how HTML5 helps hotels meet those requirements. Great...
Defining a hotel digital marketing strategy
Digital marketing for hotels is becoming increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities and pricing,...
Five tips for engaging guests on twitter
Why hoteliers should treat Facebook and Twitter differently eMarketer estimates that Facebook growth will come to a screeching halt at only...
