10 simple measures to increase your direct website traffic
Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins...
Tips
5 reasons why you need hotel mobile website. (and not a vanity mobile app)
Marketing and selling hotel rooms online is changing. Travellers are constantly looking for an edge, something that reflects digital innovation from hotel brands. Some years ago this meant...
Hotel website design for a new responsive digital World
Procrastinating hotel website re-design? Whether hotel managers are responsible for managing check-ins, meals, entertainment activities or check-outs, hoteliers are always on the run and have no time to...
Can gift certificates be a hotel digital marketing technique?
According to studies made to consumers in the United States, gift certificates are highly popular. Gift certificates and gift cards are the most-wanted gifts by women and the...
Pre-assigning room numbers can lead to lost business
Note: This article is a repost from hetras' blog article with the same name by Keith Gruen. It’s a tradition as old as the hotel business itself and...
The new digital marketing: brought to you by Graph Search
There’s a saying in real estate that goes: “location, location, location”. The turn of phrase aims to point to the great importance of location when determining desirability of...
On the demise of SEO: is Google removing keywords to push paid traffic?
Encrypted search on the rise In 2011, when encrypted search was made default for logged in users there was a great concern over repercussions in SEO...
Using social media and leveraging mobile for your hotel digital presence
GuestCentric in the AAHOA Educational Experience Our President and CEO, Pedro Colaco, joined Gene Quinn, Tnooz, and Josiah Mackenzie, of partner ReviewPro, on the AAHOA Educational Experience to...
7 tips to differentiate your hotel online
2013 is looking like yet another exciting year for the travel industry. Expedia and Priceline have been pushing to place themselves as pivotal for all travel-related decisions. So,...
Multi-device websites: How can hoteliers have it all?
[caption id="attachment_22234" align="aligncenter" width="600"] Modification of Jeriff Cheng’s “Innocent Cute Lovely Cat Wallpaper (338)”[/caption] Imagine for a second that someone is trying to make a reservation for that...
Book a Spa or Restaurant on your hotel mobile website
Studies show that mobile traffic on hotel websites is exploding and can represent already close to 25% of total traffic. Hence, hotels are embracing hotel mobile websites as...
Monitor affiliate revenue with your hotel booking engine
Your hotel booking engine should be your best salesperson. Hence, you should spread your booking engine to as many partner websites as possible. Take the example of booking.com....
Is the Social Concierge the answer to hotel social marketing?
What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks...
Hotel Facebook App and Facebook Timeline
The need for a hotel Facebook app: hotel fans don't equal Facebook "likes" Back in the fall of 2009, "getting fans" on Facebook was all the rage. Hotel...
Selling add-ons with your hotel booking engine
A recent study concluded that it is 70% easier to get an additional 3% in sales from an existing customer than it is to get more customers in...
