FITUR 2010 DAY 1 and 2

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A team of GuestCentric traveled this week to Madrid to participate in one of the largest event of the travel industry in the world FITUR. With no doubt the hottest topic around was the implementation of new technologies not only in terms of online bookings but also in finding different ways to captivate more customers. During our visit to FITUR we held a couple of meetings with some independent properties that after a demo presentation of the platform provided us very positive feedback. They were very happy to know that the booking engine is not only intuitive from the client prospective (for customers to make a reservation) but is also easy to use and intuitive from a backend user prospective . One thing that definitely caused an impact is the simplicity if the social media management, hotel managers like to know that they can keep track of what is being said about their property without having to spend a lot of time searching in the internet.

FITUR is an event in Madrid, Spain that has been around since 1981, on their first edition it hosted 1,500 exhibitors from 37 countries. This year FITUR showcases 11,000 exhibitors from 170 countries and expects over 250,000 visitors. At FITUR you can find information about: countries, hotels, publications, and governmental organizations among others.

It took us 2 days to see all the stands! Here some pictures.