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Guestcentric and Amazing Evolution celebrate co-operation in 25 projects

April 6, 2023 2 min read
Guestcentric and Amazing Evolution Partnership


Guestcentric and Amazing Evolution celebrate co-operation in 25 projects

Reading Time: 2 minutes

Guestcentric, leading provider of award-winning hotel websites and reservation solutions for premium hotels in over 50 countries, has reinforced its partnership with Portugal’s leading property management company, Amazing Evolution with a grand total of 25 co-managed projects from 2015 to date.

The most recent projects involve three newly-opened hotels in Portugal, the Herdade Dos Delgados and Sleep & Nature Hotel in the Alentejo region, and Luster Hotel in Lisbon. These projects were acquired and led by Amazing Evolution, considered by the World Travel Awards as the World’s Leading Boutique Hotel Operator (2019, 2020, 2021, 2022).

Working closely with Amazing Evolution, Guestcentric launched these hotels into the online marketplace in Q4 of 2022, creating brand new hotel websites that integrate with Guestcentric’s industry-leading and powerful booking solution. The websites contain a host of features to optimize direct conversion, including shopping activation and recovery widgets, availability widgets that link to the booking engine from other areas of the website (such as rooms pages), and a rates and availability calendar optimized for a more efficient booking process.

“As a hotel management company, our goal is always to improve our clients’ profitability. One of the ways we do this is by helping them grow their direct sales, thus reducing their dependence on more costly third-party channels, such as Online Travel Agencies (OTAs) and wholesalers. Given our extensive history and strong relationship with Guestcentric dating as far back as 2015, we knew that we could count on them to help us deliver an immaculate website design that would amplify the value these hotels have to offer online,” said Sofia Mira, Head of Digital Marketing at Amazing Evolution.

“I am pleased to say that since these websites have gone live, we are already seeing promising results in terms of direct channel performance. This is largely down to the detailed focus on good design that strongly showcases what the property has to offer. Guestcentric’s hotel websites are intuitive and user-friendly, making it easy for us to tell our hotels’ brand story and showcase their true essence,” she concluded.

Guestcentric’s CEO, Pedro Colaco added: “Guestcentric has worked alongside Amazing Evolution for many years to support the online business performance of hotels across Portugal, and these three hotels in 2022 were no exception now. We are thrilled to add Sleep & Nature, Herdade Dos Delgados, and Luster hotels to our portfolio, and honored to continue to be Amazing Evolution’s trusted partner of choice for innovative, revenue-generating hotel technology, backed by exceptional service.”

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