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GuestCentric establishes Spanish office

January 24, 2012 2 min read

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GuestCentric establishes Spanish office

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GuestCentric establishes Spanish office as a response to explosive growth

2nd largest tourism market in the World adopting all-in-one hotel digital marketing solutions to combat OTA dominance

 

GuestCentric, the award-winning provider of hotel digital marketing solutions continues its worldwide expansion and announced today the launch of its Barcelona office in Spain. Spain is according to the World Tourism Organization the 2nd largest tourism destination with over $50B in annual revenue from international tourists alone.

Spain’s hotel market is highly fragmented and led by independent operators that have traditionally relied on a few distribution channels to promote their properties to consumers. It is critical for these hotels to have access to a centralized tool that allows them to publish their digital content to as many online, mobile and social channels as possible so that they can provide extraordinary service to their guests wherever they may be.

“An all-in-one solution that provides easy and intelligent access to hotel digital marketing can change the way independent hotels do business in Spain,” said Pedro Colaco, GuestCentric’s CEO. “Leading the way with opinion leaders like Casa de Madrid in Madrid and El Palauet in Barcelona is the first step to change the landscape in Spanish hotel digital marketing.”

Explosive adoption of the GuestCentric digital marketing solution in the second half of 2011 anticipated the need for a permanent presence to provide local support and meet the demand of an exciting hospitality market. The Barcelona office will host GuestCentric’s Spanish sales and support team, and will be led by Pedro Gomez as e-Commerce director. The office is expected to grow to 8 full-time headcount by the end of the year.

“The need to diversify from the growing dominance of OTAs in Spain is providing a huge increase in demand for GuestCentric’s digital marketing solutions,” said Pedro Gomez. “We felt that it was the right time to increase our presence with the new office space here in Barcelona and am honored to lead the team. I expect to achieve significant market share in the country in the coming year just like we have done in other markets where we have a local presence.”

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