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GuestCentric introduces PowerConvert, an enterprise-grade web experience for hotels that provides maximum conversion with performance, security and privacy

April 11, 2018 2 min read


GuestCentric introduces PowerConvert, an enterprise-grade web experience for hotels that provides maximum conversion with performance, security and privacy

Reading Time: 2 minutes

New PowerConvert add-on delivers highly scalable and reliable enterprise-class infrastructure to independent hotels and boutique brands

GuestCentric, the leading provider of cloud-based digital marketing software for hotels, announced today that it is now offering its customers the PowerConvert add-on, a major service, technical and security upgrade to its already world-class platform that brings independent hotels and boutique brands’ infrastructure on par with that of big-chain hotels.

This announcement comes weeks after GuestCentric’s booking engine was recognized by hoteliers as one of the top 3 booking engines in the 2018 edition of HotelTechAwards and just after GuestCentric’s fourth nomination in a row for Europe’s Leading Booking Solution Provider in the World Travel Awards competition.

PowerConvert builds upon GuestCentric’s award-winning digital marketing software and transforms it into a unified web experience that provides a seamless website and booking engine platform without any transitions for the user. Relying on a highly reliable, performant and scalable infrastructure, the PowerConvert add-on allows the hotel’s website and booking engine to reside on the same domain — an industry-first for independent hotels —, leading to a superior user experience that delights guests every step of the way, from discoverability to the moment of booking direct. From a security standpoint, PowerConvert features DDoS mitigation, customer data breach prevention and malicious bot abuse blocking on top of the highest-grade SSL encryption for hotel customers. GuestCentric’s platform is fully PCI-DSS compliant and is on track to full GDPR compliance as well.

“The best digital partner for hotels is one that leads the race to maximize direct bookings, which can only be won by maintaining trust, security and privacy of users. With PowerConvert, our customers now have access to the sort of digital infrastructure that rivals or even leapfrogs that of major global brands operating in the hospitality industry, but in a much more agile and cost-effective manner”, said Pedro Colaco, GuestCentric’s CEO. “We at GuestCentric have been committed to rapid, continuous improvement and innovation since day one. By offering hoteliers a comprehensive solution for managing their customers’ online journey with enhanced security, we are leading the way in providing hotel web experiences that maximize conversion.”


About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers promote their brand, drive direct bookings and connect with customers on all digital platforms. GuestCentric’s all-in-one platform provides hotels with the only unified solution for managing their guests’ online journey: award-winning, high impact websites; an integrated, easy-to-use booking engine; social media marketing and publishing tools; a GDS chain code and a channel manager to offer rooms on Amadeus,, Expedia, Galileo, Google, Sabre, TripAdvisor and hundreds of other channels.

GuestCentric is a proud provider of solutions that maximize direct bookings to hotel groups and independent hotels from collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux and Small Luxury Hotels.

GuestCentric is featured on Skift Travel Tech 250, a list of the top 250 travel tech companies shaping the modern-day travel experience.

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