GuestCentric proves Software can deliver award-winning websites
Reading Time: 3 minutesHigh-end properties embracing agile software instead of project-based design work
SAN DIEGO, CA, 01 October 2014 – GuestCentric, a leading provider of cloud-based digital marketing software today announced that its software-generated website designs have won over 60 international innovation and design awards like Adrian Awards, Davey Awards, Hermes Creativity Awards, Horizon Interactive Awards, IMA Awards, International Business Awards, W3 Awards and WebAwards.
The software-based transformation that Marc Andreessen pointed out a few years ago is sweeping the hospitality industry, and software companies like GuestCentric are taking over from design agencies when it comes to developing hotel websites. Hundreds of high-end hotels like The Wood Norton (England), Demetria (Argentina), El Palauet (Spain), Chateau Eza (France), Areias do Seixo (Portugal) are showing that they would rather work with software that adapts to user preferences and would rather avoid design agencies that may overcharge for custom-built websites that become obsolete quickly.
“When I was first presented with GuestCentric’s solution, I was skeptical. I thought that you should not mix software with high end web design.” Said David Gonzalez, Director of Sales at the Gran Hotel Son Net, a member of Small Luxury Hotels of the World. “With GuestCentric I realized that design software has made a quantum leap. GuestCentric was able to provide us with the best of both worlds: its software created an amazing web experience that really highlights what guests experience at our property.”
Contrary to what many may think, hotel software companies like GuestCentric do not provide design templates. GuestCentric’s software creates tailored design solutions that have award-wining quality at incredible speed: all 60+ award-winning websites were created and deployed under three weeks. In addition, the Software as a Service model enables hoteliers to change their website and respond to the latest technology and user trends without having to rely on never-ending projects.
“With GuestCentric we got an award winning and sales-oriented website in only three weeks. And we can change it whenever we want, without having to develop a whole new design project.” Said Steven Sweeny, General Manager at the Wood Norton. “GuestCentric’s solution is unbeatable in terms of time and cost, but, most importantly, its agile and adapts as the needs of end-users change. It is the web design solution that fits perfectly premium hotels focused on a sophisticated clientele.”
With a balanced combination of great looking design, engaging display of content and user-friendly navigation, GuestCentric executes web experiences that draw customers’ attention and drive conversions for hotels and provides hoteliers full control and independence to change content, create new pages, highlight special offers or events, etc.
“Cloud software can provide hotels with everything they need for digital marketing success, including award-winning hotel website design that translates into more bookings.” said Pedro Colaco, CEO of GuestCentric. “We are honored by the awards that GuestCentric has received to date. It shows how much our software is ahead of the competition and that great cloud software is a real alternative to traditional web design agencies.”
About GuestCentric
GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.
GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.
For more information, please visit test.guestcentric.com.
Brandy Jackson
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