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GuestCentric, ReviewPro Partner to Help Independent and Boutique Hotels Drive Revenue Growth with Social Analytics

August 28, 2012 2 min read


GuestCentric, ReviewPro Partner to Help Independent and Boutique Hotels Drive Revenue Growth with Social Analytics

Reading Time: 2 minutes

New York, NY – GuestCentric, a leading provider of hotel digital marketing solutions to independent hotels and boutique brands, has chosen ReviewPro to help its clients track guest satisfaction with the Global Review IndexTM, identify areas for improvement, and maximize revenue growth.

ReviewPro provides social media and online review analysis, customer intelligence, competitive benchmarking and reporting to help hotel professionals more effectively manage their organization. The company aggregates hundreds of millions of social media mentions, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms.

After achieving rapid growth in the European market, both companies are now quickly expanding internationally and growing their client rosters worldwide. This collaboration will continue the mission both companies share: to empower hoteliers with technology.

“Our platform is designed to be an all-in-one digital marketing system that allows any hotelier to provide extraordinary service to their clients,” said Pedro Colaco, CEO of GuestCentric. “Until now, many smaller independent properties didn’t have the resources of a large brand to take full advantage of new technologies. We’re creating a platform that now makes these opportunities accessible to them. We want our clients to have best-of-class technology in each area, and ReviewPro meets that criteria for reputation management and social media analytics.”

GuestCentric provides hotel digital marketing software in the cloud that focuses on revenue generation with simplicity and ease-of-use. Its software, combined with the expertise of an award-winning design team, provides all the features needed for hotel digital marketing success: sales-focused hotel web design, hotel mobile web and social marketing, and increased online bookings with an innovative hotel booking engine and seamless integration with online travel agents through a hotel channel management tool.

“GuestCentric provides a powerful, easy-to-use platform to help hoteliers with various aspects of hotel marketing: from consumer-centric web design to mobile applications.” Said RJ Friedlander, CEO of ReviewPro. “Today, social media and online reviews have become an increasingly important part of the sales cycle for hotels of all sizes, and our analytics will provide GuestCentric clients with the insights they need to profit from the social web.”

In addition to helping hoteliers become more guest-focused by tracking and improving guest satisfaction, this relationship will also enable GuestCentric and ReviewPro to produce and publish educational material designed to help independent hotel owners and operators understand the best way to use digital marketing to drive revenue growth.


About GuestCentric

GuestCentric brings simplicity and intelligence to digital marketing for hotels. Its integrated multi-channel platform helps hotels provide extraordinary service to their online shoppers wherever they may be: the web, online travel agents, mobile and social networks. Over 1,000 hotels in 40 countries use GuestCentric to increase online revenue with responsive hotel website design, innovative hotel social media and mobile marketing, a multi-channel hotel reservations system, and access to strategic decision support data.
For additional information, visit

About ReviewPro

ReviewPro is the leading international provider of online reputation and social media management solutions to the hotel industry. Thousands of hotels in more than 70 countries, including some of the most recognized hotel brands in the world, rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. Clients include the Beverly Hills Hotel, citizenM Hotels, Concorde Hotels & Resorts, Corinthia Hotels, Epoque Hotels, Hotel Bel-Air, 1895 Historic Hotels Group, Louvre Hotels Group, Melià Hotels International, Millennium Hotels & Resorts, the Roger Smith Hotel and Swiss-Belhotel International.
Visit for more information.

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