Independente selects GuestCentric’s HyperCommerce Solutions
Reading Time: 2 minutesIndependente Hospitality Group, a trailblazer in Portugal’s boutique hospitality landscape, continues to raise the bar for crafting unique and authentic guest experiences. From the bohemian spirit and urban energy of Lisbon captured at Independente Bica and Independente Príncipe Real, to the laid-back rhythm and nature-inspired atmosphere of Independente Comporta, and the cultural richness of Porto reflected at The House of Sandeman, each property immerses guests in the essence of its destination.
The group’s commitment to authentic, locally-rooted stays is matched by a sharp focus on scalable digital innovation that drives bookings, brand loyalty, and operational excellence. Therefore, Independente has chosen GuestCentric’s HyperCommerce solutions to scale their unique and personalized hospitality while driving direct-to-guest growth.
This partnership will deliver a consistent brand experience across all online channels, simplify booking and customization for guests, and increase revenue through upselling capabilities. Meanwhile, Independente’s team gains centralized control over content and promotions across all properties, boosting efficiency and allowing quick adaptation to changing needs—all while staying focused on creating memorable guest experiences.
“Since its foundation, the mission of Independente Hotels has been clear: to challenge the conventions of traditional hospitality and create authentic experiences that connect travellers to the spirit of Portugal,” say the founders. “This partnership with GuestCentric represents more than a technological evolution — it is an affirmation of our vision for the future.”
Independente was founded by Portuguese entrepreneurs passionate about purposeful tourism and has been redefining the concept of hospitality through unique, irreverent spaces that integrate into their local communities. The group has always stood out for prioritising experience over convention, promoting a more conscious, creative, and culturally relevant form of tourism.
“By joining forces with GuestCentric, we have managed to preserve our autonomy while leveraging cutting-edge technology to get even closer to our guests. This synergy enables us to consolidate our commercial performance and reinforce our promise of authenticity,” add Bernardo and Duarte D’Eça Leal.
Looking to the future, Independente sees this collaboration as a strategic step towards sustainable growth while staying true to its identity. The ambition is clear: to spearhead a new era of tourism in Portugal that is more local, more personal, and more transformative.
“Our priority is to ensure Independente Hotels remains in the driver’s seat to autonomously own and grow their direct business performance,” said Filipa Campos, Commercial Director at GuestCentric. “By combining Independente’s deep commitment to authentic, local experiences with GuestCentric’s HyperCommerce solutions, the group is well positioned to continue strengthening guest relationships, increase direct revenue, and streamline operations across all properties.”
The partnership not only supports Independente’s current growth ambitions but also establishes a strong foundation for long-term collaboration. With Independente’s vision, combined with GuestCentric’s HyperCommerce solutions, both teams are focused on staying ahead of market shifts, enhancing the guest experience, and strengthening Independents’s position as a leader in experience-driven hospitality.
