Stay Hotels teams up with GuestCentric to Boost Direct Bookings

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With 12 hotels in key Portuguese cities including Lisbon, Porto, Coimbra, Faro, Évora, Guimarães, and Torres Vedras, Stay Hotels is a growing brand designed for modern travelers who value central locations, efficient service, and consistent quality. To strengthen its digital presence and international reach, the group has partnered with GuestCentric, the pioneer of HyperCommerce solutions for hotels to grow direct bookings.

Stay Hotels now operates with a dedicated web portal powered by GuestCentric, built to reflect the brand’s identity while offering an intuitive experience for guests booking across multiple destinations. Each property is presented with strong visual storytelling, local relevance, and real-time access to direct booking offers—ensuring the group’s urban character and convenience-driven ethos are clear from the first click.

To complement its direct booking strategy, Stay Hotels has also implemented GuestCentric’s GDS connectivity, enabling global distribution through travel agents and corporate booking tools. This ensures visibility across key international markets and strengthens the group’s commercial strategy without compromising on control or cohesion.

“The new Stay Hotels booking portal powered by GuestCentric introduces a host of exciting features designed to enhance the guest experience and perfectly reflects our brand identity — urban, practical, and guest-focused — while offering a more intuitive, visually engaging, and seamless booking experience”, said Patrícia Teixeira, Marketing and Communication Manager at Stay Hotels. “With its intuitive navigation and real-time access to exclusive offers, the portal provides a simple way to explore and book our properties across the North and South of Portugal. We are strengthening our online presence and paving the way for increased direct bookings, allowing us to engage with our guests more effectively and enhance the customer journey. “

“Stay Hotels is a great example of a brand that knows exactly who it serves and how it wants to be seen,” said Filipa Campos, Commercial Direct for the EMEA region at GuestCentric. “Our role was to provide the tools and expertise to help bring that vision to life—online and globally—while staying consistent with the personality and precision they’ve built across their portfolio.”

With its new digital foundation in place, Stay Hotels is well positioned to continue growing its presence in Portugal and beyond, always with the guest experience—and brand integrity—at the core.

Learn more about Stay Hotels here.