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Triptease Platform now available to all GuestCentric clients to drive direct bookings.3 min read

June 21, 2016 3 min read


Triptease Platform now available to all GuestCentric clients to drive direct bookings.3 min read

Reading Time: 3 minutes

GuestCentric enables their clients to maximize revenue through an innovative revolutionary tool that will empower direct booking.



NEW YORK, 21 June 2016 – GuestCentric Systems (, the premier Software as a Service (SaaS) provider for the independent hotel industry, today announced a partnership with Triptease (, a marketing services business which helps hotels engage with their guests and drive direct bookings.

This partnership consists in implementing a powerful smart widget price check in the GuestCentric hotelier’s clients websites. The widget sits on hotels’ websites and shows live prices from across the web. It gives consumers the confidence they need to book direct and in turn saves hotels from paying hefty OTA commissions.

To GuestCentric, optimizing digital revenue and online distribution will continue to be a focus for hotels for the foreseeable future: “We are always looking forward to develop or partner in order to provide the best possible solutions for our hotelier clients. Their success is our success”, said Pedro Colaco, CEO of GuestCentric. “I have no doubt that this incredible price check widget will drive high value bookings directly to hotels and consequently will improve revenues and booking margins.”

“We are proud to partner with a leading European booking engine like GuestCentric. At Triptease we are devoted to helping hotels increase their direct bookings. The extensive digital marketing tools offered by GuestCentric are a perfect complement to our suite of direct booking solutions. 2016 truly is the year of direct bookings and this partnership will empower GuestCentric clients to master their parity, reduce third party commissions and watch direct bookings shoot up”, said Alexandra Zubko, Co-Founder at Triptease.

Triptease products will give GuestCentric hoteliers a big advantage, not only by saving on OTA commissions, but also through a real-time data analytics platform designed to help manage disparities. Most importantly, the guests booking on hotel websites will feel reassured they are getting the best rate while saving valuable time in the booking process.

In addition to price comparison, this powerful widget will also display three benefits of booking direct to reinforce the message that direct is best! Hotels can remind guests in a crucial stage of the decision making process of the added luxuries they’ll get if they book there and then. Should OTAs undercut the direct price, the widget can apply a discount to the direct price ensuring the best rate guarantee.

All these features create a better customer experience, more people booking via the hotel website and lower OTA commissions.


About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit

About Triptease

Mashable’s ‘hot start up to watch’, Triptease ( is a SaaS company that builds digital tools that create better experiences and relationships between hotels and guests. In 2015 Triptease launched Price Check, a widget for booking engines that encourages travellers to book direct. Now, working with over 8000 hotels, Triptease offers a suite of products tohelp hotels manage their parity and reassure guests that direct is best.
The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and member of The British Airways Business Advisory Board, Alasdair Snow, named in TTGs Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award. In 2015 Triptease was voted Phocuswright’s European Travel Innovator of the Year.

For more information, contact

One Comment
  1. Mo Dow

    If. Hotels Valued. Your Custom ..&. Delivered on Their. Glossy Write Ups ! Life Would be so much more straightforward. Booking Direct. Was how it Used to. Be. Done. ! enabling. A far better. Relationship with Guest @ Beginning ! We no w Entrust Company's. To Do this @ question the Result. When. It Does not Live up To. Expectation. Bon Chance on Improving. This

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