Using social media and leveraging mobile for your hotel digital presence

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GuestCentric in the AAHOA Educational Experience

Our President and CEO, Pedro Colaco, joined Gene Quinn, Tnooz, and Josiah Mackenzie, of partner ReviewPro, on the AAHOA Educational Experience to discuss how hoteliers can use a social media strategy and mobile platforms to improve their digital marketing strategy and assure an hotel digital presence. You can watch the full discussion here:

 

 

Or you can skip directly to the themes that most interest you:

 

What is social media

• What is social media: 1:17 (Part 1)
• Evolution of social media: 2:19 (Part 1) and 12:41 (Part 1)
• How social media affects your business: 4:58 (Part 1)
• Why you need a social media strategy: 8:35 (Part 1)

Using social media

• Where to start your social media strategy: 14:53 (Part 1)
• A social media strategy suited to your business: 15:46 (Part 1)
• Using social media for promotion and advertising: 1:02 (Part 2) and 8:19 (Part 2)
• Managing your online reputation and responding: 5:53 (Part 2) and 11:40 (Part 2)
• Time and resources necessary for social media: 1:54 (Part 3)
• Measuring your online success: 6:00 (Part 3)

Mobile media

• Importance of mobile in the hospitality industry: 10:07 (Part 3)
• Importance of mobile to your business: 14:19 (Part 3)
• Adapting your business to mobile: 16:38 (Part 3)