Vila Foz adopts GuestCentric's new Direct Booking solutions

Reading Time: 2 minutes

Since opening its doors in 2019, Vila Foz Hotel & Spa has redefined luxury hospitality in Porto. Recognizing the growing demand beyond the city center, the hotel was established in the upscale district of Foz to showcase a different side of the city—one that blends the authenticity of the destination with a tranquil Atlantic coastline setting. From the beginning, Vila Foz Hotel & Spa partnered with GuestCentric to power its digital strategy, ensuring a strong online brand presence and direct booking strategy from day one.

As Porto became a leading European destination, the hotel saw an opportunity to introduce travelers to the lesser-known but equally captivating area of Foz. In 2025, Vila Foz Hotel & Spa took over the management of a new property in the city centre, ‘Maison Bleue by Vila Foz’. In this next stage of growth, Vila Foz Hotel & Spa is piloting GuestCentric’s new Internet Booking Engine (IBE) and launching a website revamp, to showcase its brand and unique offerings to guests in a more interactive way. This refresh will not only continue to enhance the guest experience but also adapts to evolving consumer expectations.

“As a brand, we continue to prioritize understanding our guests and their preferences, in order to deliver the personalized experiences they seek. This journey with GuestCentric has been one of mutual understanding and adaptation to the evolving needs of our guests,” said Susana Tavares, Chief Commercial Officer at Vila Foz Hotel & Spa. “Guests today are looking for more than just rooms—they want to know the specific features of each room, the services we offer, and the experiences they can enjoy and would be willing to invest more in. Leveraging GuestCentric’s new solutions allows us to better understand these preferences at scale and deliver them accordingly.”

“In addition to the technology, GuestCentric’s support team continues to be a key enabler to stay ahead of trends and fully leverage the latest functionalities to meet the evolving needs of our guests. Their expertise aligns with our vision, and together we continue to adapt, optimize, and consistently enhance our guest offerings. We value the ongoing collaboration and look forward to continuing our journey of mutual growth,” she concluded.

Filipa Campos, Commercial Director EMEA at GuestCentric, added: “Vila Foz Hotel & Spa is a shining example of how a hotel brand can grow by combining authenticity with innovation. We are proud to support their journey, ensuring they can continue providing exceptional experiences while staying ahead in an evolving market.”

With its new property on the horizon and a strong digital strategy in place, Vila Foz Hotel & Spa is poised to further elevate its position as a leader in luxury hospitality—offering guests not just a place to stay, but a true sense of Porto’s evolving charm.