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VIP Hotels selects Guestcentric’s GDS to Capture Corporate / Bleisure Demand

April 18, 2024 2 min read
Guestcentric and VIP Hotels


VIP Hotels selects Guestcentric’s GDS to Capture Corporate / Bleisure Demand

Reading Time: 2 minutes

VIP Hotels has chosen Guestcentric’s Global Distribution System (GDS) to cater to the corporate and bleisure travel demand. With a diverse portfolio of 15 properties spanning the midscale to luxury segments, VIP Hotels benefits from the top shelf global distribution connectivity that Guestcentric provides with its GW chain code. In addition, GuestCentric provides strategic guidance and rate management and seamless technical support – all tailored to enhance bookings and satisfy the complex demands of today’s corporate and bleisure travelers.

Since initiating the partnership, VIP Hotels has more than doubled GDS revenue (159% growth in March 2024 vs. 2023). Overall, the collaboration between VIP Hotels and Guestcentric has positioned the group to effectively respond to the growing corporate travel demand and shift towards bleisure travel, a trend that has gained momentum in the post-pandemic era.

Miguel Cymbron, VP of Sales and Marketing at VIP Hotels, shared his enthusiasm about the fruitful collaboration, saying, “Opting for Guestcentric was a clear choice for us, driven by their exemplary problem-solving for corporate bookings and their exceptional support team. The strategic and operational benefits have been significant, underscored by our recent milestone of adding VIP Marques to the Guestcentric GDS in early 2024. This expansion within the GDS is a testament to the strength and potential of our partnership.”

Filipa Campos, Director of Sales at Guestcentric, also emphasized the importance of GDS in today’s market, saying, “GDS is one of the fastest growing channels in 2024. The resurgence of corporate travel highlights the essential role of GDS in a hotel’s distribution strategy. Our commitment to VIP Hotels goes beyond providing a service; we aim to deliver unmatched support to enhance their global distribution efforts.”

Through this partnership, Guestcentric and VIP Hotels are set to redefine the corporate and bleisure travel experience, leveraging innovative GDS solutions to meet the growing travel demands. This collaboration underscores both companies’ dedication to excellence and innovation, positioning them to take advantage of the changing travel landscape.


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