Personalization vs Privacy – What do Hotel Guests Prefer?
Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find...
Articles
Opinion articles
5 Summer Trends for Hotels in 2023
Despite the current economic landscape, exponential levels of revenge travel in summer 2023 continues unabated. But although travel demand is showing...
GDS and the Changing Face of Hotel Distribution
In the vast realm of hotel distribution, where technology reigns supreme, one pillar has stood the test of time: the Global...
TikTok for Hotels – Can it Bring More Direct Bookings?
For most hotels, Instagram and Facebook are the go-to social media channels to create property profiles and reach more guests. But...
How to Boost Hotel Direct Bookings with Google FBL
In March 2021, Google launched Hotel Free Booking Links (FBL) as part of its metasearch product, in addition to Google Hotel...
Why HyperCommerce is the Future for Hotels
https://youtu.be/QnvXWyQ8wJo As technology continues to evolve, and direct bookings continue to grow exponentially since 2020, it’s safe to say that the...
Economic Uncertainty be Damned, Revenge Travel is Unstoppable!
As some experts speculate that consumer savings will dwindle and there will be less travel in 2023, our early market indicators...
How to Promote Hotel Sustainability for your Guests
In recent years, the number of environmentally, socially, and economically conscious travellers has grown significantly, and sustainability has become a key...
ChatGPT: How Conversational Bots will be the New OTAs
In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way....
Sustainability for Hotels – The Impact on Profitability
Nowadays, we see sustainability touted across trade publication headlines and social media. But beyond the buzzword, what does sustainability actually mean,...
Should Hotels consider Betting on Twitter?
It’s been a whirlwind of mass layoffs, revenue losses, investigations, provocative tweets, and app developments since Elon Musk announced his impending...
4 Ways to Increase GDS Visibility in 2023
Global Distribution Systems (GDS) are recovering steadily, even in resorts and other leisure-centric hotels. Recent data from the Global Business Travel...
10 Hotel Trends to Watch in 2023
Following the challenges of the preceding two years, 2022 saw travel resume at record-breaking levels, and hotels worldwide reaped the rewards....
Is your Hotel Marketing & Sales Mix your Worst Enemy?
As prices increase across travel, tourism, and hotels, travellers have grown more discerning than ever to ensure they get the best...
Is your Hotel Website Giving Mixed Signals to guests?
In today’s day and age, most of us will have heard different variations of the terrible first date story... One such...
