How Boutique Hotels can Reclaim their Fair Share from OTAs
As 2025 approaches, boutique and design hotel groups—especially those balancing bustling city center hotels with countryside or beach properties—face a pivotal...
Articles
Opinion articles
Hotel Trends for 2025: Insights from Industry Experts
For GuestCentric's Latest in Travel podcast series in 2024, I had the privilege to engage with various experts across the travel,...
11 Hotel Trends to Watch in 2025
2024 was a wake-up call for the hotel industry. Record performance may have stolen headlines, but the reality was less glamorous:...
Booking: The Gatekeeper that won’t let go & What Hotels can do about it!
In May 2024, the European Union designated Booking.com as a gatekeeper under the Digital Markets Act (DMA), a move intended to...
Why a Hotel Commercial Strategy is Non-Negotiable
Although hotel departments have historically operated in silos, the way consumers interact with hotels nowadays highlights the increased need for consolidation...
Why Hotels should Maintain their Brand Independence
An independent hotel starts with a unique vision and concept. Unlike standardized chains, independent properties and collections have the opportunity to...
The next Revolution: Direct-First Independent Hotel Brands
Maintaining a strong hotel brand is essential for long-term success in the hospitality industry, as the behemoths Marriott, Hilton and Accor...
The OTA Anxiety Trap & How Hotels Can Convert Hesitant Bookers Directly
https://youtu.be/nSSYx1O4WmA With the abundance of options, varying prices, and the uncertainty about making the right choice, booking travel is typically a...
A Practical Guide for Hotels to Embody Sustainability
In recent years, sustainability has transitioned from a trendy buzzword to a fundamental operational pillar. The importance of sustainability is underscored...
How to Decode the Guest Journey for More Hotel Direct Bookings
By Guest Contributor, John McAuliffe - Founder of Purpose & Promise In today’s crowded and competitive online marketplace, understanding the customer...
5 Hotel Digital Marketing Strategies to Boost Direct Bookings
Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. As consumer attention spans dwindle and behaviors...
3 Hotel HyperCommerce Tactics for Faster Direct Bookings
According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the...
Rethinking Diversity in Tech & Hospitality
Since beginning my HR career over seven years ago, diversity and inclusion in the workplace has been a frequently and widely...
3 Airline Tips for Hotel Groups to achieve Soaring Success
In an era of constant evolution, industries must continuously innovate to stay competitive. The hospitality sector is no exception, with hotel...
The risk of undervaluing your hotel brand
We have to admit that the hotel world is complex, absorbing and very fast-paced. There is a fierce debate about the...
