Guestcentric Adds RezLock to HyperCommerce, increasing Hotel Revenue
Reading Time: 2 minutesIn a significant move to empower hotels with more agile and autonomous business management tools, Guestcentric has announced the debut of RezLock and several other innovative features within its HyperCommerce suite at this year’s BTL conference in Lisbon. Building on the suite’s successful launch in 2023, these enhancements are designed to streamline the reservation process and simplify the guest journey, showcasing Guestcentric’s commitment to evolving hotelier needs.
A standout addition, RezLock, promises to transform how hotels manage bookings and engage with potential guests. This feature allows guests to secure a locked-in rate for future stays for a nominal fee, mirroring the flexibility often seen in airline reservations. This not only provides guests with the assurance of a guaranteed price but also opens a new revenue stream for hotels. In cases where a booking does not materialize, the hotel retains the fee, adding a layer of financial security to the reservation process.
With rising prices and high website abandonment rates at the booking stage, RezLock emerges as a critical solution. This innovative feature addresses the common hesitation guests face, offering them increased flexibility should they feel uncertain about finalizing a booking on the spot. For hoteliers, RezLock is designed for effortless set up and management with just a few clicks. Hotels can customize the fee for locking rates, specify the timeframe for which the locked rate is valid before booking, and set the duration for which the offer stands. This not only assures guests of their booking decisions but also significantly improves direct booking conversions by providing a tangible solution to the indecision that leads to booking abandonment.
RezLock, as well as the other features deployed within HyperCommerce have been meticulously crafted to empower hotels with simplified business management solutions, placing both the hotel and its guests at the heart of this innovation. These new features are built to ensure hoteliers can quickly respond to guest needs with minimal technical intervention, making it easier than ever for hotels to learn, use, and master the platform. This approach not only enhances operational efficiency but also significantly enriches the guest experience by providing swift, seamless service.
Sérgio Serra, CTO at Guestcentric, highlighted the technical ingenuity behind RezLock and other developments, saying: “Rezlock is the latest component in the transformation that HyperCommerce brings to the direct channel. This functionality is inspired by the aviation companies, but at the same time is somehow disruptive as this is not the kind of thing we are used to see in hotel reservations. The hotelier only has to define which are the conditions where this should be offered to the potential guests and the technology does the rest: payments, reservation confirmation or revocation. It’s a simplified tool to capture reservations and also an ancillary source of revenue.”
Pedro Colaco, CEO of Guestcentric, emphasized the broader vision: “Our continuous innovation, exemplified by RezLock and the new HyperCommerce features, reaffirms our dedication to elevating hotel businesses. By providing tools that simplify operations and enrich the guest experience, we’re helping hoteliers not just to survive but thrive in a rapidly evolving industry.”
As Guestcentric looks to the future, the latest HyperCommerce enhancements, including RezLock, are set to redefine how hotels manage their operations and interact with guests. These developments promise a more streamlined, flexible, and profitable path forward for the hospitality sector.
Hoteliers interested in exploring the full range of HyperCommerce’s new features and how they can transform their business are encouraged to reach out for more information and a personalized demonstration here.
