Guestcentric Open Day Highlights – January 2024Reading Time: 2 minutes
On January 17th, we opened the doors of our new Guestcentric office to hotel partners and friends for an afternoon packed with valuable insights, practical discussions, and a recap of our shared journey over the course of 2023.
Here’s a quick rundown of the key takeaways:
Empowering Independent Hotels with HyperCommerce
We kicked off the event with a deep dive into HyperCommerce—a comprehensive soluton tailored specifically for hotels. This cutting-edge approach transcends mere transactions; it’s a holistic solution that seamlessly integrates with every facet of a hotel’s online business. Attendees gained valuable insights into how HyperCommerce holds the power to amplify hotel visibility, personalize guest experiences, optimize revenue streams, and revolutionize the entire online business landscape for hotels.
Hotel Branding: Crafting Distinctive Identities
Next up was a practical exploration of Hotel Branding. We stripped away the fluff to focus on the essential elements that set a hotel apart in a crowded market. It’s not just about a room; it’s about creating a memorable story for every guest.
Our exploration included a compelling demonstration using the Canon study, which vividly showcased the profound impact of branding on consumer perceptions. In the Canon study, six photographers were assigned to capture an image of the same individual, each armed with a distinct preconception of the subject, ranging from CEO to prisoner and psychic etc.
This illuminating experiment underscored how the power of branding can shape and mold consumer perceptions, influencing their interpretation of the same visual subject based on the narrative crafted around it. Such insights further emphasized the critical role branding plays in defining and differentiating a hotel’s identity within the competitive landscape, reinforcing the notion that effective branding goes beyond aesthetics—it’s a potent force in shaping the narrative that resonates with the audience.
A-Z of Growing Your Hotel’s Online Business
During this session, we drew inspiration from the case study of MUZE Hotels, a trendy collection of seven hotels situated in Germany. Our collaborative efforts involved not only crafting a distinctive brand and narrative but also implementing strategic tools and features aimed at optimizing their direct business.
This real-world example showcased the tangible impact of delivering powerful technology, exceptional client support, and unwavering dedication to customer success. Expanding on the success stories from MUZE Hotels, our A-Z guide to growing a hotel’s online business took a hands-on approach, decoding strategies from the initial steps to the finishing touches that lead to online prominence.
Behind the Scenes: Guestcentric’s Year in Review
In conclusion, we offered a behind-the-scenes look at Guestcentric’s journey over the course of 2023. From milestones to challenges, we shared the unfiltered reality that shapes our present and fuels our future endeavours.
A big thank you to everyone who made our Open Day a success. The engaging discussions, shared knowledge, and passion for hospitality made it a valuable experience for all. If you missed out, don’t worry! The conversation continues. For a deeper dive into these topics, feel free to reach out to us. Let’s keep the dialogue alive and shape the future of hospitality together.