Reading Time: < 1 minute

Pedro Colaco will discuss the strategic vision of TripAdvisor in the Metasearch field

GuestCentric, the leading provider of cloud-based digital marketing software, is glad to announce that Pedro Colaco, CEO of GuestCentric, will speak at the Buy Tourism Online (BTO) 2014 Conference in Florence, Italy, on December 2.

Pedro Colaco will conduct a special Q&A interview with Helena Egan, Director of Industry Relations at TripAdvisor, where they will discuss strategies for hotels on Metasearch and TripAdvisor’s predictions and vision for the next years.

BTO is dedicated to travel 2.0 and will explore tools that help tour operators, marketing experts and public administrators to promote their brands on the Internet, such as Big Data, Social Media and Mobile strategies, Werable Technologies, Storytelling in travel and Metasearch.

For more information visit the BTO official website.

When: December 2 2014, 11:20 – 12:00 GMT Time
Where: Fortezza da Basso, 50129 Firenze, Italy