Why a Hotel Commercial Strategy is Non-Negotiable
Although hotel departments have historically operated in silos, the way consumers interact with hotels nowadays highlights the increased need for consolidation...
Tips
The next Revolution: Direct-First Independent Hotel Brands
Maintaining a strong hotel brand is essential for long-term success in the hospitality industry, as the behemoths Marriott, Hilton and Accor...
The OTA Anxiety Trap & How Hotels Can Convert Hesitant Bookers Directly
https://youtu.be/nSSYx1O4WmA With the abundance of options, varying prices, and the uncertainty about making the right choice, booking travel is typically a...
A Practical Guide for Hotels to Embody Sustainability
In recent years, sustainability has transitioned from a trendy buzzword to a fundamental operational pillar. The importance of sustainability is underscored...
How to Decode the Guest Journey for More Hotel Direct Bookings
By Guest Contributor, John McAuliffe - Founder of Purpose & Promise In today’s crowded and competitive online marketplace, understanding the customer...
5 Hotel Digital Marketing Strategies to Boost Direct Bookings
Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. As consumer attention spans dwindle and behaviors...
How MUZE Hotels & Guestcentric are Boosting Direct Business
https://youtu.be/z9JIcmJStWQ MUZE Hotels has emerged as a fresh and vibrant brand, boasting seven unique properties across an array of exciting destinations...
Rethinking Diversity in Tech & Hospitality
Since beginning my HR career over seven years ago, diversity and inclusion in the workplace has been a frequently and widely...
3 Airline Tips for Hotel Groups to achieve Soaring Success
In an era of constant evolution, industries must continuously innovate to stay competitive. The hospitality sector is no exception, with hotel...
Guestcentric Open Day Highlights – January 2024
On January 17th, we opened the doors of our new Guestcentric office to hotel partners and friends for an afternoon packed...
Hotel Distribution 2024: Why Hotels Should Ride the GDS Wave
In the intricate tapestry of the hospitality industry, Global Distribution Systems (GDS) have long been the favored tools of major players—hotel...
10 Hotel Trends to Watch in 2024
In the aftermath of a robust resurgence in the travel industry throughout 2023, hotels are gearing up for a transformative 2024,...
Guestcentric Forecasts Strong Christmas & New Year Demand for Portuguese Hotels
Guestcentric, the leading provider of hotel e-commerce solutions, announces a surge in demand for Portugal-based hotels during the upcoming Christmas season...
5 Hotel Branding Tips to get more Direct Bookings
In the sprawling landscape of online travel, where every click shapes destinies and determines profits, the mantra is clear: brand or...
Personalization vs Privacy – What do Hotel Guests Prefer?
Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find...
