Crisis Management – It's About Response and Planning For the Upturn
Our industry is now in crisis management mode and all eyes remain focused on the development of COVID-19 and its disruption...
Tips
How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Picture this scenario. You are at the theater and the curtain has just closed on the production. One person starts to...
Digital Marketing vs Digital Sales – Why Your Hotel Needs Both
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the...
Why Incentives Increase Your Hotel’s Direct Bookings
According to a recent study by Fuel and Flip.to, your hotel’s website is the most influential factor behind whether or not...
7 Hotel Trends to Watch in 2020
2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact,...
5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not...
How to Reduce Booking Abandonment in 2 Simple Steps
The global online travel booking abandonment rate has peaked at over 90%. Hoteliers must do more to optimize their booking process...
Avoiding Overbookings: Webinar Takeaways
92% of overbookings are caused by mis-configuration of extranets and channel managers. Did you miss the webinar? Here are some key...
High Quality Website Content: Key Takeaways
Your customer’s journey starts on your website. That’s why high-quality content is key to boost conversions and, ultimately, drive direct revenue. Did you...
Black Friday: get 15 times more direct reservations
Don’t miss out on the biggest shopping day in the year At GuestCentric, we’ve been analyzing the booking pace around...
Display points of interest on your map location
The new Points of Interest map will allow you to showcase the uniqueness of your location and help your customers on...
How to drive direct bookings through user behaviour on Hospitality.net
Learn in our latest article published in Hospitaliy.net on how you can take advantage of online user behaviour to drive more...
More powerful improvements in your favourite backoffice
With the purpose of providing you with an even more powerful and a better user-friendly platform, we've just released a...
New feature: Add magical video content to your website banner
It’s time to take your guests to the next level: with this powerful feature in your hands, you’ll have the possibility...
5 innovative tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? ...
