Google – Your Hotel's New Worst Best Friend?
Over the past 10 years, the likes of Expedia and Booking.com (the so-called OTAs) have become some of the most significant...
Rooms Against Covid Initiative Mobilizes Properties to Support Relocated Healthcare Professionals
With Covid-19 on the rise in Europe, tech startups and lodging associations have joined forces to launch the non-profit Rooms Against...
Crisis Management – It's About Response and Planning For the Upturn
Our industry is now in crisis management mode and all eyes remain focused on the development of COVID-19 and its disruption...
How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Picture this scenario. You are at the theater and the curtain has just closed on the production. One person starts to...
Content Creation meets Visual Design for Hotel Websites
In our continuous mission to simplify the process of enhancing your hotel’s website, we’re delighted to announce the launch of our...
GuestCentric Joins TechTalk.Travel Hub as Editorial Contributors
GuestCentric Systems has been appointed as an editorial contributor at Techtalk.travel - a newly-launched knowledge hub for hospitality innovators ranging from...
Digital Marketing vs Digital Sales – Why Your Hotel Needs Both
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the...
Why Incentives Increase Your Hotel’s Direct Bookings
According to a recent study by Fuel and Flip.to, your hotel’s website is the most influential factor behind whether or not...
7 Hotel Trends to Watch in 2020
2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact,...
GuestCentric Roundup of 2019
From Google´s increasing dominance over the online travel market, to the resignation of Expedia's CEO, and the launch of Marriott International’s...
5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not...
Enhanced Unavailability Message for Hotel Chains Gets a Makeover
You asked, we listened. We are pleased to announce that the Enhanced Unavailability Message feature for hotel chains has undergone a...
Re-import Reservations From Booking.com and Expedia
When managing an array of reservation channels, OTA bookings can sometimes slip through the cracks and not configure with your database....
Intelligence Sync Just Got Smarter
Approximately 92% of overbookings are caused by the desynchronization of extranets and channel managers. With Intelligence Sync, you can now automatically...
Last Rooms Optimizer Gives Hoteliers Exclusively Direct Reservations
Every Hotelier wants to both optimize direct bookings and reduce the risk of overbookings. With Last Rooms Optimizer, you will not...
