Guestcentric & Barata Hotels reinvent Online Presence for Algarve ResortsReading Time: 2 minutes
Guestcentric Systems, leading provider of award-winning hotel websites and reservation solutions for premium hotels in over 50 countries, has partnered with Barata Hotels to launch a comprehensive “go direct” program for the largest collection in tourism hotspot, Algarve.
The Algarve region, as most resort regions in the World, has experienced significant growth in direct bookings during the pandemic. To maintain the positive trend, Barata Hotels awarded GuestCentric with the challenge of reinventing its online presence with a strong “drive direct” focus.
To this effect GuestCentric created a new look-and-feel for a multi-channel Barata Hotels guest journey that is delivered from a single, integrated hotel back-end. This innovation will allow Barata Hotels to grow their direct revenue, while providing the best possible journey for guests across channels.
Some of the innovations incorporated were a seamless search experience that maximizes cross-selling opportunities for the Barata Hotels, booking boosters to create clear incentives to book direct and integration with Google’s Free Booking Links program.
“Guestcentric has been a great partner since 2014. Their pace of innovation provided the trust to select them to relaunch our brand online. We are now one of the most innovative brands in the Algarve in, communicating our unique value proposition, and driving direct business. This is an exciting new chapter in our partnership, and together we will continue to grow our brand and business,” said Joao Seromenho, Director of Sales at Barata Hotels.
Guestcentric’s CEO, Pedro Colaco added: “Barata Hotels has always been very demanding on GuestCentric for innovation. This next phase of our partnership with Barata Hotels shows that direct bookings work not only in city center hotels, but also resorts and groups of resorts. We are delighted to have been selected as the partner for this new phase of Barata Hotels.”
Barata Hotels is now utilizing Guestcentric’s award-winning hotel e-commerce solutions across almost 1,000 rooms in the following Barata Hotels properties: Barata Hotel Atismar, Barata Hotel Sol e Serra, Barata Hotel Sol e Mar, Barata Monica Isabel Beach Club, Barata Oleandro Country Club Apartamentos, Barata Hotel Vila Recife, Barata Hotel Mar e Vista, and Barata Auramar Beach Resort.