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Guestcentric Forecasts Strong Christmas & New Year Demand for Portuguese Hotels

November 23, 2023 1 min read
Guestcentric forecasts strong Christmas demand


Guestcentric Forecasts Strong Christmas & New Year Demand for Portuguese Hotels

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Guestcentric, the leading provider of hotel e-commerce solutions, announces a surge in demand for Portugal-based hotels during the upcoming Christmas season and New Year. Guestcentric’s insights suggest a notable increase in interest and bookings for accommodations across the country.

According to data gathered as of early November 2023, searches for stays during the Christmas period have seen a substantial 45% rise compared to the previous year. The average price for accommodations during Christmas is showing a remarkable 26% increase from the rates observed in 2022.

For New Year’s Eve stays, searches have experienced an even more significant spike, soaring by 56%. The acceleration in search activity was particularly notable in October. Average prices for New Year’s Eve stays are currently 23% higher than those recorded in 2022.

Commenting on the forecast, Pedro Colaco, CEO of Guestcentric, said:
“Portuguese hotels are on the brink of a remarkable holiday season, with significant demand anticipated for both Christmas and New Year’s Eve. Our data shows a substantial increase in searches and booking activity, indicating a strong resurgence in travel confidence. As hotels navigate through these dynamic times, it is crucial for them to be prepared for the surge in demand.

The hospitality industry has demonstrated resilience and adaptability throughout the challenges of the past few years. Now, more than ever, hotels should leverage technology and strategic approaches to optimize their operations and enhance the guest experience. Guestcentric remains committed to supporting our partners in the industry, empowering them to capitalize on these opportunities and provide unparalleled service during this festive season.”

As Portugal becomes an increasingly popular destination for holiday travellers, Guestcentric encourages hotels to embrace these positive trends, ensuring that they are well-equipped to meet the elevated demand and deliver memorable experiences to guests celebrating the holidays in the picturesque setting of Portugal.


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