Selling add-ons with your hotel booking engine1 min read
A recent study concluded that it is 70% easier to get an additional 3% in sales from an existing customer than it is to get more customers in the door to equal the same dollar volume in sales. Hence, add-ons are a great way to upselling and cross-selling to guests during the reservations process.
Upselling add-ons during the reservation process is a digital marketing technique whereby the hotel induces the guest to purchase upgrades or other add-ons in an attempt to make a more profitable sale. Upselling in a hotel booking engine should be simply exposing the customer to other options that were perhaps not considered previously once the guest has committed to buying.
Using GuestCentric’s dynamic packaging features you can create and edit beautiful add-ons that guest can add to the reservation. These add-ons are created and and published on the website within minutes. By using bold images in the booking process, you can highlight services like airport transfer and guided tours or special offers like a welcome drink, a massage at the spa.
With GuestCentric, add-ons are presented after the guest has committed to the reservation, ensuring that up selling or cross-selling does not distract the guest from the main task at hand – selecting and booking a room at your hotel.