Tips on good offers to generate bookings

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By: Pedro Colaco, CEO, GuestCentric Systems

“Reprinted with permission by www.hotelexecutive.com”

Many independent hotel managers are unhappy with the amount of business generated by their websites. This should come as no surprise, as increasingly sophisticated consumers are looking for easy ways to decide and book, but many times official websites have confusing displays and lack competitive pricing and special offers. The last article on the series on how to pursue a structured online strategy lists six simple tips to ensure best success for offers on your website. These tips coupled with creativity and discipline to manage rate parity will allow you to create an offer strategy that ensures e-commerce success for your official website. It is crucial for hoteliers to adapt technologies that provide them with tools that allows them to have an immediate response towards their competitors and to monitor the effectiveness of their promotions in order to better segment their bookable offers.

Read full article: Tips on Good Offers to generate Bookings on an Independent Website