A modern online presence | episode 11

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For this week’s videos we take the classic trip from Manhattan to sunny Florida and talk to Julio Stieffel. Julio is vice president of sales for the CJV Group that target small independent hotels and helps them to reach out to get more customers.

Julio considers that having a modern online presence is more important today than ever before because of the amazing reach that the internet is providing, not only to the internal market as American hoteliers are used to, but also to the worldwide market. This means that we’re living now in an crucial time and this is especially true for the hotel industry.
The big challenge is really to stand out from the competition. Having a website that is professional and is able to correctly transmit the look and feel of your property. In Julio’s opinion, one of the most important things for this year is related with revenue management. Hotels in the past years have tried to stay competitive by lowering their prices to a point that has become somewhat unsustainable. The challenge now is not to undersell and to be able to generate the maximum profit for the hotel’s inventory at each specific season.
For the small hotelier, managing their online revenue hasn’t been easy. To make things worse today’s market is much more competitive and not having the right price at the right time could mean a lot of empty beds. Some properties were able to take control of their online business and had amazing results.