• Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo
GuestCentric
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo
  • Website
  • Features
    • Hotel website

      Does your Hotel Website need a HyperCommerce Upgrade?

    • HyperCommerce Booking Engine to increase Direct Bookings

      Upgrade to HyperCommerce & Boost Direct Sales

    • 3 Hotel Website Tips for more direct bookings this summer

      Make your Hotel Website an eCommerce Powerhouse

    • Hotel Direct Bookings and Digital Marketing Strategies

      3 Ways to Reward Guests for Booking Direct

    • HyperCommerce Booking Engine to increase Direct Bookings

      Boost Direct Bookings with HyperCommerce’25

  • Articles
    • Instagram drives direct bookings - article cover image with headshot of Alexandra Duque from GuestCentric's Lab team

      Instagram Drives Demand. Now it’s time to Drive Direct Bookings

    • Headshot of Sérgio Serra, CTO of GuestCentric for his article about what MCP means for Hospitality

      Your Hotel’s New Front Door: What the new MCP Means for Hospitality

    • Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric

      How to Stop Guests from Running back to OTAs

    • Article cover image with title and headshot of GuestCentric co-founder, Filipe Machaz.

      10 Ways Hotels can Increase Direct Bookings in 2026

    • Headshot of Finn Kræfting, CEO of Small Danish Hotels and Pedro Colaco, CEO of GuestCentric

      The Secret to Scaling Denmark’s Independent Hotels

  • Events
    • GuestCentric CEO, Pedro Colaco sharing presentation on why direct bookings are still winning and the advantages boutique hotels have.

      Power Up Event Highlights how Boutique Hotels are Built to Win Direct!

    • Direct Bookings Webinar speakers Louise Vest Sindberg, Beatriz Silva, and Madalena Pinto

      How one Hotel Grew Net Revenue by nearly 40%

    • Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

      Direct-First Interview with Rodrigo Machaz from Memmo Unforgettable Hotels

    • Webinar: The Perfect Match – Your Hotel Website & Booking Engine

    • Guestcentric Open Day

      Guestcentric Open Day Highlights – January 2024

  • News
    • GuestCentric, HyperCommerce, and Kolpin Hotels logos and booking engine interface

      Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio

    • Headshot of Patricia Texeira, Head of Marketing & Communications at STAY Hotels

      How STAY Hotels & GuestCentric brought Design and Conversion Together

    • GuestCentric and Independente Hospitality Group

      Independente selects GuestCentric’s HyperCommerce Solutions

    • GuestCentric & Stay Hotels

      Stay Hotels teams up with GuestCentric to Boost Direct Bookings

    • GuestCentric and Vila Foz

      Vila Foz adopts GuestCentric’s new Direct Booking solutions

  • Hotel Research
  • Request a demo

Joao Trindade

Headshot of Joao Trindade, author of the article and VP of Marketing at GuestCentric
Joao Trindade

How to Stop Guests from Running back to OTAs

February 27, 2026 Articles Blog 0 Comments 4 min

Most independent hotels do not suffer from a visibility problem. They suffer from a conversion problem. Marketing teams invest in paid...

hotel brand
Joao Trindade

The risk of undervaluing your hotel brand

January 23, 2024 Articles Blog 0 Comments 4 min

We have to admit that the hotel world is complex, absorbing and very fast-paced. There is a fierce debate about the...

3 Hotel Website Tips for more direct bookings this summer
Joao Trindade

3 Hotel Website Tips to Get More Direct Bookings in Summer 2022

June 21, 2022 Articles Blog Tips 0 Comments 7 min

Summer 2022 is here and everyone is eager to enjoy the full experience of the season, which is excellent news for...

Joao Trindade

Hotel Website Design – What does it say about your Business?

July 8, 2021 Articles Blog Tips 0 Comments 9 min

Your hotel website design tells guests how much you care about them and their experiences. Branding and images are the cornerstones...

Joao Trindade

Fall 2011 release

November 2, 2011 Blog GuestCentric Service 0 Comments 3 min

    The new Fall'11 Edition is now live! More than 150 new features, revamps and improved tools to boost your...

Joao Trindade

New Mobile Commerce for Small Hotels

June 8, 2011 GuestCentric Service Press Releases 0 Comments 2 min

GuestCentric Introduces Mobile Commerce for Small Hotels Boutique and economy properties with less than 120 rooms adopting mobile technology at unprecedented...

Joao Trindade

A modern online presence | episode 13

March 24, 2011 Blog Video Blog 0 Comments < 1 min

This week we travel across the Pond to Portugal and speak to speak to Joao Jesus, Sales director of Tivoli Hotels...

Joao Trindade

A modern online presence | episode 11

March 9, 2011 Blog Video Blog 0 Comments < 1 min

For this week's videos we take the classic trip from Manhattan to sunny Florida and talk to Julio Stieffel. Julio is...

Joao Trindade

Social Media Hotels

March 7, 2011 Blog Events 0 Comments < 1 min

Social media hotels are, today more than ever, the future. GuestCentric has been a major force in the evangelization of social...

Joao Trindade

A modern online presence | episode 10

February 23, 2011 Blog Video Blog 0 Comments < 1 min

From Las Vegas to midtown Manhattan. This week we talk to Phoebe Knowles, vice president to her family’s business, the fantastic...

Joao Trindade

A modern online presence | episode 9

February 9, 2011 Blog Video Blog 0 Comments 2 min

People from Las Vegas are usually easy to spot as they wear a big smile on their faces. Best example of...

Joao Trindade

A modern online presence | episode 8

February 2, 2011 Blog Video Blog 1 Comment < 1 min

Moving from the WTM in London to FITUR in Madrid, in this week’s video we had the privilege to talk to...

Joao Trindade

A modern online presence | episode 6

January 20, 2011 Blog Video Blog 0 Comments 1 min

Continuing our tour around the world, in this sixth episode of the series "The Importance of a modern online presence" we...

Joao Trindade

A modern online presence | episode 5

January 13, 2011 Blog Video Blog 0 Comments < 1 min

The fifth episode of the series "The Importance of a modern online presence" is live! This week we went to Visit...

Joao Trindade

A Modern Online Presence | episode 3

December 29, 2010 Blog Video Blog 0 Comments < 1 min

Episode 3 is live now. In this week’s video we talk to Meri Matesic, the director of the Croatian National Tourism...

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Latest News

  • Instagram Drives Demand. Now it’s time to Drive Direct Bookings April 10, 2026
  • Kolpin Hotels and GuestCentric Strengthen Partnership Following Strong Direct Growth Across the Portfolio March 17, 2026
  • Your Hotel’s New Front Door: What the new MCP Means for Hospitality March 6, 2026

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