Hotel Sales & Marketing Tips for Business Success
How can Hotels differentiate themselves from the Competition in 2023? Much has changed for hotels over the past few years, with...
Articles
Opinion articles
3 Hotel Forecasts for Winter 2022 to 2023
At the start of 2022, we predicted 7 market trends for Hoteliers to be optimistic about in 2022. After what has...
Ant vs Grasshopper – Which will Hotels be this Winter?
Most of you reading this will be familiar with the children’s fable about the ant and the grasshopper. As the story...
Personalized Prices – the next step in Hotels’ Online Presence?
Today, hotels are so ubiquitous that we rarely think deeply about them or their origins. But their history goes all the...
Travel Disruptions in 2022 – What can Hotels learn?
Following just over two and a half years of restricted travel, consumer demand has resumed with a vengeance in summer 2022....
3 Hotel Website Tips to Get More Direct Bookings in Summer 2022
Summer 2022 is here and everyone is eager to enjoy the full experience of the season, which is excellent news for...
What do Guests want from Hotels in Summer 2022?
2022 is fast shaping into the year of the GOAT, or the “Greatest of All Trips” according to Expedia. But although...
8 Trends for Hotels in Summer 2022
Travel demand is back ahead of summer 2022, and fast outgrowing pre-pandemic levels. Guests crave enriching travel experiences and are willing...
How Hotels can Digitally Optimize the Guest Experience
Pent-up travel demand is here, bringing with it an array of positive market signals. With cancellations back to normal levels and...
4 Steps for Hotels to Deliver Guest Personalization
Whatever happened to hotel brand loyalty? Recent years have seen a substantial increase in guests critically researching offers and prices to...
Demystifying PSD2 for Hotels
Although it became mandatory for hotels to comply with the Payment Security Directive 2 (PSD2) in January 2021, the issue still...
Why Guestcentric & GHOTW embraced Hybrid Working
The unprecedented events of the Covid-19 crisis forced tech businesses worldwide to go fully remote. But even as the world returns...
7 Hotel Insights to be Optimistic about in 2022
Following the ever-changing and uncertain events of the past 2 years, 2022 is set to mark a major comeback for the...
Google Hotel Ads – Are you feeling the FOMO?
Owning 70% of the world’s total search traffic, Google is often the first place people go to when planning their next...
Mobile Bookings – How can Hotels capture the Demand?
If there is one thing Hoteliers have gained from the past 2 years of recession, it’s the rise in hotel direct...
