Get the Best Translation through Website Localization: Webinar Takeaways
English became the “official” language for business; however, only 25% of internet users have English as their first language. In a...
Articles
Opinion articles
Rate Strategies: Webinar Takeaways
Increasing your hotel’s revenue doesn’t have to be complicated. Did you miss the webinar? Here are some key takeaways on the...
Avoiding Overbookings: Webinar Takeaways
92% of overbookings are caused by mis-configuration of extranets and channel managers. Did you miss the webinar? Here are some key...
Shopping Recovery & Shopping Activation: Webinar Takeaways
At GuestCentric, we work very hard towards a future where direct reservations are your primary revenue source. That’s why we have...
High Quality Website Content: Key Takeaways
Your customer’s journey starts on your website. That’s why high-quality content is key to boost conversions and, ultimately, drive direct revenue. Did you...
What if a direct booking was worth as much as three OTA reservations
Many hoteliers consider OTAs to be their best sales channel. "Reservations are always coming in from Booking.com," we hear them say....
How to drive direct bookings through user behaviour on Hospitality.net
Learn in our latest article published in Hospitaliy.net on how you can take advantage of online user behaviour to drive more...
5 innovative tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? ...
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. This stems from the...
Hotel Messenger: 6 innovative ways to improve your hotel business performance
In the past few years most hoteliers have been taking advantage of online marketing tools as a way to increase their...
GuestCentric joins the GDS race having acquired the well-established GW chain code
GuestCentric, the leading provider of cloud-based, digital marketing hotel software, has acquired the GW chain code and now offers a new...
Six changes in hotel mobile design for huge mobile screens
Mobile devices have significantly grown in importance in the travel industry. From planning a trip to actually booking hotels and flights,...
Google’s new free Virtual Tours will boost your hotel digital marketing
The vast majority of hoteliers agrees that even though daily duties comprise a diversity of tasks, your ultimate goal is to...
10 simple measures to increase your direct website traffic
Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the...
5 reasons why you need hotel mobile website. (and not a vanity mobile app)
Marketing and selling hotel rooms online is changing. Travellers are constantly looking for an edge, something that reflects digital innovation from...
