The risk of undervaluing your hotel brand
We have to admit that the hotel world is complex, absorbing and very fast-paced. There is a fierce debate about the...
Articles
Opinion articles
Hotel Distribution 2024: Why Hotels Should Ride the GDS Wave
In the intricate tapestry of the hospitality industry, Global Distribution Systems (GDS) have long been the favored tools of major players—hotel...
10 Hotel Trends to Watch in 2024
In the aftermath of a robust resurgence in the travel industry throughout 2023, hotels are gearing up for a transformative 2024,...
5 Hotel Branding Tips to get more Direct Bookings
In the sprawling landscape of online travel, where every click shapes destinies and determines profits, the mantra is clear: brand or...
Personalization vs Privacy – What do Hotel Guests Prefer?
Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find...
5 Summer Trends for Hotels in 2023
Despite the current economic landscape, exponential levels of revenge travel in summer 2023 continues unabated. But although travel demand is showing...
GDS and the Changing Face of Hotel Distribution
In the vast realm of hotel distribution, where technology reigns supreme, one pillar has stood the test of time: the Global...
TikTok for Hotels – Can it Bring More Direct Bookings?
For most hotels, Instagram and Facebook are the go-to social media channels to create property profiles and reach more guests. But...
How to Boost Hotel Direct Bookings with Google FBL
In March 2021, Google launched Hotel Free Booking Links (FBL) as part of its metasearch product, in addition to Google Hotel...
Why HyperCommerce is the Future for Hotels
https://youtu.be/QnvXWyQ8wJo As technology continues to evolve, and direct bookings continue to grow exponentially since 2020, it’s safe to say that the...
Economic Uncertainty be Damned, Revenge Travel is Unstoppable!
As some experts speculate that consumer savings will dwindle and there will be less travel in 2023, our early market indicators...
How to Promote Hotel Sustainability for your Guests
In recent years, the number of environmentally, socially, and economically conscious travellers has grown significantly, and sustainability has become a key...
ChatGPT: How Conversational Bots will be the New OTAs
In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way....
Sustainability for Hotels – The Impact on Profitability
Nowadays, we see sustainability touted across trade publication headlines and social media. But beyond the buzzword, what does sustainability actually mean,...
Should Hotels consider Betting on Twitter?
It’s been a whirlwind of mass layoffs, revenue losses, investigations, provocative tweets, and app developments since Elon Musk announced his impending...
