The Hotelier's Action Plan for a Post-Lockdown World
In just a short number of weeks since the beginning of March 2020, the worldwide travel industry rapidly plunged deep into...
Opinion articles
In just a short number of weeks since the beginning of March 2020, the worldwide travel industry rapidly plunged deep into...
Picture this scenario. You are at the theater and the curtain has just closed on the production. One person starts to...
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the...
According to a recent study by Fuel and Flip.to, your hotel’s website is the most influential factor behind whether or not...
Over the past 10 years, the likes of Expedia and Booking.com (the so-called OTAs) have become some of the most significant...
2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact,...
From Google´s increasing dominance over the online travel market, to the resignation of Expedia's CEO, and the launch of Marriott International’s...
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not...
The global online travel booking abandonment rate has peaked at over 90%. Hoteliers must do more to optimize their booking process...
The key moment to prepare your in-house service Every time a digital marketing strategy is up for discussion, we realize that...
From lab to reality - the path to direct bookings Get to know the formula behind the outstanding rise of Memmo...
The hospitality jargon on your website might be penalizing your direct reservations F&B, check-in, check-out, concierge, ETA, book direct, rate, overbooking.....
Hotels’ marketing strategies have always depended on word-of-mouth throughout their history. Today’s word-of-mouth works mainly through OTA Reviews (Booking /Expedia), Reviews websites...
Once upon a time: rate parity, trust, and best rate guarantee There was a time when transparency and trust were undoubtedly...
Due to the accelerated growth of electronic payments and the increase of online card fraud, the European Commission released the Payment...