How we've Simplified Hotel Brand Reputation Management for Hotel Brands
Whatever happened to hotel brand loyalty? Recent years have seen a substantial increase in guests critically researching offers and prices to...
Articles
Opinion articles
How Hotel Managers Can Become More Data-Driven To Increase Direct Revenue
According to Travel Weekly News, 90% of people do all their holiday research online, while 80% of people book online. And...
Expectations shift for Hotel Financial recovery in Europe from 2021 to 2022
Research conducted in July and published in the August edition of The Hotelier PULSE, a monthly industry insights report co-authored by...
Guestcentric Launches Suite of Health & Safety Features for Hotels to Optimize the Guest Experience
Since the earliest stages of the Covid-19 crisis, Guestcentric has proactively and in record time developed and delivered a comprehensive suite...
Guestcentric Wins 3 Web Design Communicator Awards
We are delighted to announce that Guestcentric’s web designs for three hotels have been selected for the 26th Annual Communicator Awards...
The Hotelier's Action Plan for a Post-Lockdown World
In just a short number of weeks since the beginning of March 2020, the worldwide travel industry rapidly plunged deep into...
How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Picture this scenario. You are at the theater and the curtain has just closed on the production. One person starts to...
Digital Marketing vs Digital Sales – Why Your Hotel Needs Both
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the...
Why Incentives Increase Your Hotel’s Direct Bookings
According to a recent study by Fuel and Flip.to, your hotel’s website is the most influential factor behind whether or not...
Google – Your Hotel's New Worst Best Friend?
Over the past 10 years, the likes of Expedia and Booking.com (the so-called OTAs) have become some of the most significant...
7 Hotel Trends to Watch in 2020
2020 Promises to be characterized by increasingly tech-savvy consumers with a strong appetite for optimized travel and hotel experiences. In fact,...
GuestCentric Roundup of 2019
From Google´s increasing dominance over the online travel market, to the resignation of Expedia's CEO, and the launch of Marriott International’s...
5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not...
How to Reduce Booking Abandonment in 2 Simple Steps
The global online travel booking abandonment rate has peaked at over 90%. Hoteliers must do more to optimize their booking process...
5 powerful ideas to create a click worthy pre-stay e-mail
The key moment to prepare your in-house service Every time a digital marketing strategy is up for discussion, we realize that...
