Direct Booking: Is it all it’s cracked up to be?
"The number of tourists continues to break records every year and many hotels are just taking the increased revenue for granted”,...
Opinion articles
"The number of tourists continues to break records every year and many hotels are just taking the increased revenue for granted”,...
English became the “official” language for business; however, only 25% of internet users have English as their first language. In a...
Increasing your hotel’s revenue doesn’t have to be complicated. Did you miss the webinar? Here are some key takeaways on the...
92% of overbookings are caused by mis-configuration of extranets and channel managers. Did you miss the webinar? Here are some key...
At GuestCentric, we work very hard towards a future where direct reservations are your primary revenue source. That’s why we have...
Your customer’s journey starts on your website. That’s why high-quality content is key to boost conversions and, ultimately, drive direct revenue. Did you...
Many hoteliers consider OTAs to be their best sales channel. "Reservations are always coming in from Booking.com," we hear them say....
Learn in our latest article published in Hospitaliy.net on how you can take advantage of online user behaviour to drive more...
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? ...
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. This stems from the...
In the past few years most hoteliers have been taking advantage of online marketing tools as a way to increase their...
GuestCentric, the leading provider of cloud-based, digital marketing hotel software, has acquired the GW chain code and now offers a new...
Mobile devices have significantly grown in importance in the travel industry. From planning a trip to actually booking hotels and flights,...
The vast majority of hoteliers agrees that even though daily duties comprise a diversity of tasks, your ultimate goal is to...
Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the...