Hoteliers Are Getting Savvier at Driving Their Own Reservations
We recently caught up with James Bishop from SiteMinder, a GuestCentric partner for channel management, and we revisited the topic of...
Articles
Opinion articles
Why you should bet on the dark horse – expanding your reach with the GDS
Although it has long been said that the GDS systems are out-dated, with limited capabilities and benefits, the facts suggest otherwise. ...
Marketing automation – large-scale personalised customer service
How can marketing automation transform marketing teams and their outreach? GuestCentric's VP of North America, Filipe Machaz, shares his insights in...
Introduction to SEO: webinar takeaways
SEO is fundamental to increase both the quantity and the quality of your website’s traffic, meaning potential buyers. It can also...
Low traffic on your hotel’s website? Referrals are your friends!
Many hotels struggle to get traffic to their websites - whether it has just been launched, during a lower season or...
First things first: hold off on the PPC campaigns!
Pay-per-click advertising, commonly referred to as PPC, is considered by some to be the most effective way to generate more bookings...
Quality Score & OTAs Visibility: Webinar Takeaways
There’s no denying that OTAs can provide great visibility to your hotel, making them a necessary tool to increase exposure and...
Direct Booking: Is it all it’s cracked up to be?
"The number of tourists continues to break records every year and many hotels are just taking the increased revenue for granted”,...
Get the Best Translation through Website Localization: Webinar Takeaways
English became the “official” language for business; however, only 25% of internet users have English as their first language. In a...
Rate Strategies: Webinar Takeaways
Increasing your hotel’s revenue doesn’t have to be complicated. Did you miss the webinar? Here are some key takeaways on the...
Avoiding Overbookings: Webinar Takeaways
92% of overbookings are caused by mis-configuration of extranets and channel managers. Did you miss the webinar? Here are some key...
Shopping Recovery & Shopping Activation: Webinar Takeaways
At GuestCentric, we work very hard towards a future where direct reservations are your primary revenue source. That’s why we have...
High Quality Website Content: Key Takeaways
Your customer’s journey starts on your website. That’s why high-quality content is key to boost conversions and, ultimately, drive direct revenue. Did you...
What if a direct booking was worth as much as three OTA reservations
Many hoteliers consider OTAs to be their best sales channel. "Reservations are always coming in from Booking.com," we hear them say....
How to drive direct bookings through user behaviour on Hospitality.net
Learn in our latest article published in Hospitaliy.net on how you can take advantage of online user behaviour to drive more...
