Shame on you, unruly OTAs!
Once upon a time: rate parity, trust, and best rate guarantee There was a time when transparency and trust were undoubtedly...
Articles
Opinion articles
PSD2 – what you need to know
Due to the accelerated growth of electronic payments and the increase of online card fraud, the European Commission released the Payment...
Should you rush the translation of your website to Mandarin?
Bai Du vs Google We can all agree that China is a HUGE market. Its internet users top the combined population...
Hoteliers Are Getting Savvier at Driving Their Own Reservations
We recently caught up with James Bishop from SiteMinder, a GuestCentric partner for channel management, and we revisited the topic of...
Why you should bet on the dark horse – expanding your reach with the GDS
Although it has long been said that the GDS systems are out-dated, with limited capabilities and benefits, the facts suggest otherwise. ...
Marketing automation – large-scale personalised customer service
How can marketing automation transform marketing teams and their outreach? GuestCentric's VP of North America, Filipe Machaz, shares his insights in...
Introduction to SEO: webinar takeaways
SEO is fundamental to increase both the quantity and the quality of your website’s traffic, meaning potential buyers. It can also...
Low traffic on your hotel’s website? Referrals are your friends!
Many hotels struggle to get traffic to their websites - whether it has just been launched, during a lower season or...
First things first: hold off on the PPC campaigns!
Pay-per-click advertising, commonly referred to as PPC, is considered by some to be the most effective way to generate more bookings...
Quality Score & OTAs Visibility: Webinar Takeaways
There’s no denying that OTAs can provide great visibility to your hotel, making them a necessary tool to increase exposure and...
Direct Booking: Is it all it’s cracked up to be?
"The number of tourists continues to break records every year and many hotels are just taking the increased revenue for granted”,...
Get the Best Translation through Website Localization: Webinar Takeaways
English became the “official” language for business; however, only 25% of internet users have English as their first language. In a...
Rate Strategies: Webinar Takeaways
Increasing your hotel’s revenue doesn’t have to be complicated. Did you miss the webinar? Here are some key takeaways on the...
Avoiding Overbookings: Webinar Takeaways
92% of overbookings are caused by mis-configuration of extranets and channel managers. Did you miss the webinar? Here are some key...
Shopping Recovery & Shopping Activation: Webinar Takeaways
At GuestCentric, we work very hard towards a future where direct reservations are your primary revenue source. That’s why we have...
